39 WooCommerce Statistics to Get Your Teeth into During 2024

Last Updated on February 8, 2024 by James Wilson

3,876,748 websites use WooCommerce which is 0.2% of all websites. 26% of the top 1 million eCommerce sites are using WooCommerce. That puts things into perspective a little and shows us just how popular WooCommerce really is.

In terms of eCommerce platforms, WooCommerce leads the way when it comes to eCommerce sites. It’s even ahead of Magento and Shopify which is saying something. WordPress coupled with WooCommerce is a market leader and I can only see them taking bigger slices of the pie as the years go on.

If you’re planning on selling your own products or services, using the internet to do so is a wise idea. Compared to a physical store, an online store can open the doors to more people and you can target the right people to do business with.

General WooCommerce Statistics

  • There are over 3.3 million live websites using WooCommerce
  • WooCommerce powers over 28.19% of all online stores
  • 93.7% of all WordPress eCommerce websites use the WooCommerce plugin
  • WooCommerce is the most popular plugin across the internet with 68% usage distribution
  • On WordPress.org, there are 980 plugins for WooCommerce
  • 2.4 million more websites use WooCommerce compared to Magento
  • WooCommerce integrates with more than 30 different payment gateways
  • There are 828 contributors on WooCommerce’s GitHub repository
  • 19.27% of WooCommerce websites are from the Business and Industry markets


WooCommerce Theme Statistics

  • On ThemeForest, there are 1,267 WooCommerce themes
  • There are more than 2000 themes across the market
  • Avada was the highest selling theme on ThemeForest with 577,962 as of February 2020
  • The Flatsome theme has over 100,000 sales
  • WordPress.org has over 1000 WooCommerce themes in its directory
  • The most popular WooCommerce theme Canvas was released in 2009
  • 2011 saw the 100th theme Swatch being released


WooCommerce Plugin Statistics

  • There are more than 6000 WooCommerce plugins in the WordPress plugin directory
  • CodeCanyon has 1756 WooCommerce plugins
  • WooCommerce.com has 331 official plugins available
  • Out of the extensions on WooCommerce.com, 31 are free
  • WooCommerce Amazon Affiliates has more than 27,000 sales
  • More than 15,000 websites use the Smart Coupons plugin


WooCommerce Community Statistics

  • In 2017, 767 developers contributed new code to WooCommerce
  • WooCommerce employs 52 people from 19 countries
  • As of October 2017, there are 2115 users in the WooCommerce slack community
  • There are over 13,000 posts on Instagram with the hashtag #WooCommerce
  • There are more than 39,000 topics on the official WooCommerce forum on WordPress.org
  • 13,423 visitors have attended WooCommerce meetups
  • In 2017, salaries at WooCommerce averaged £54k – £99k
  • 17% of WooCommerce.com visitors are from the U.S. and 10.6% are from India


Interesting WooCommerce Facts

  • Automattic acquired WooCommerce in 2015
  • In 2018, sites powered by WooCommerce turned around £8 – £12 billion in sales
  • In 2016, WooCommerce powered 42% of online stores
  • In 2014, there were only 29,000 WordPress plugins
  • WooCommerce currently supports 56 languages
  • In April 2019, WooCommerce had 419,458 downloads in a single day
  • In 2011, WooThemes released WooCommerce
  • Building WooCommerce took 45 person-years of effort
  • WooThemes was launched in 2008



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