What is Wix?

Wix is a popular website builder used by millions of people. With its choice of pricing plans, I’d consider it an affordable way to build a website within just a couple of hours.

Launched in 2006, Wix has climbed its way up the website builder ladder.

Like many website builders, Wix enables you to create professional websites without the need for any coding.

However, Wix has taken this concept up a notch with artificial intelligence (AI). AI-based website builders work by gathering information about their users.

In my opinion, they have some of the best AI features on the market and with the way AI is going I only see this area improving.

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With Wix, you can choose from hundreds of templates and incorporate their drag and drop functionality. Alternatively, you can use Wix ADI, allowing Wix to create and design your website for you.

Having both options is a brilliant idea, in my opinion, allowing users to experiment with the best tools for their website.

In my review of Wix I’ll dig deep into what makes Wix one of the best options out there.

Uptime & Performance

When I signed up to Wix, I decided to record my website’s uptime and performance. It’s important for customers to receive a good uptime on their website, otherwise, visitors will have trouble viewing it. This may even deter them from revisiting your site. Wix has servers in both the U.S. and Europe, along with backup servers should anything go wrong.

As part of my Wix review, I recorded my website’s statistics over a space of 6 months. This gave me a really good picture of what to expect from their servers. I was really pleased to have an overall uptime of 99.98%, which exceeds their stated server uptime of 99.8%. Over the space of 6 months (which is around 4380 hours), I only experienced a total of 1 hour of downtime.

My website’s response time averaged out at 418 ms. This is well below 1 second and even the maximum response time never exceeded this. Again, a great result and hard to complain about! So far, I’m really happy with the performance of Wix’s servers.

Ease of Use

As mentioned briefly, Wix makes it so easy to create your website. You’ll get a choice between the Wix editor or Wix ADI. The Wix editor allows you to edit an existing template to make it the perfect fit for your site. Wix ADI takes information that you’ve provided and creates a website based on your needs in a matter of minutes.

Using Wix’s chat interface, you can tell it a few things about your website and your business to help you get started.

With Wix ADI you can still edit the design, but I’d recommend using the Wix editor if you want to do this. If you’re a little more tech-savvy, you can make use of something called Wix code. Wix code enables you to edit the HTML behind your website template, allowing for more customisation.

Once your account is up and running, you can manage every aspect of your account via your Wix portal.

Features

Wix has plenty of features to keep their customers interested. Whether you’re a complete newbie to website builders or a seasoned professional, there’s something for everyone. Wix is much more than just a website builder. Their tools allow you to create and host a website, a blog, or even a business.

Blog: Wix isn’t just a website builder! Many websites now have blogs incorporated into them. This is a great way to create interesting stories for your users to read and encourages interaction. Customers can follow your blog posts and comment on them, and this is made easy with Wix. You can create a website with a blogging section on your site. You can categorise blog posts, create social bookmarks, and enable a search bar to make it easier for your visitors.

eCommerce: If you want to set up an online store, Wix eCommerce is a brilliant place to start. You can create your online store using the Wix Editor or Wix ADI. Wix’s eCommerce plan allows you to create unlimited products to sell, discount codes, coupons, shipping options, and more.

It’s easy to add the details of your products and Wix includes a few dummy listings so you can see how it’s done.

Driving Traffic: Once you’ve created your website, you’ll probably want to encourage visitors to it. Driving traffic to your site can be hard to start off with, but of course, Wix makes it easy. Wix has a personalised SEO plan for each website. This is a great place to get your website appearing on search engines, and you don’t have to know too much about what you’re doing. Once your SEO is established, you can use analytics to gauge where your visitors are coming from, who they are, etc. This will allow you to create personalised marketing plans in order to drive even more traffic to your site.

You can also manage all your marketing activities from within the Wix Marketing Home, including advertising on Google, Facebook and Instagram, as well as email and social media marketing.

Pricing

Wix has 2 categories of pricing plans, with various plans included in each one. They have website plans and eCommerce & business plans. These are catered specifically for different needs and are worth exploring before deciding which one to sign up to.

Website:

Business & eCommerce

Starting from just £3 per month, you can create a professional Wix website with your own domain. However, your site will be branded with Wix adverts which could be an issue for some. If you’re happy to pay £6 per month (which I think is very affordable), you’ll have no more ads and a lot more features. The website template page makes it easy to design a great site to help you engage with your target audience.

I’d personally recommend the unlimited plan at £8.50 per month. Still very reasonably priced, but you’ll have unlimited bandwidth, 10GB storage, free domain, and £75 worth of advert vouchers. This package will surely get you off to a good start, and there’s always the option to upgrade later down the line if you like.

Wix makes it really easy to upgrade your account. If you’re on your website’s dashboard and come across a feature that isn’t available on your plan, you’re just 1 click away from upgrading. Wix offers separate eCommerce and business plans that are more tailored to these purposes. eCommerce plans start from £13 per month and allow you to accept 100% commission free payments online. There’s plenty of storage too, but if it looks like your close to reaching your limit, the Business Unlimited plan may be more appropriate.

Customer Support

Wix’s customer support is pretty great in my eyes. Their Help Center is the starting point for all queries. It’s really easy to search for your issue using their search bar at the top of the page. Alternatively, you can look through their categories for popular topics where you may find your answer first.

If you don’t find the answer to your question, there’s also the option to contact Wix’s support team directly. Wix will ask you a few questions to begin with to establish what you need help with. Although this may seem a little long-winded, you might find that Wix does have the answer after all (without needing to speak to someone).

You can submit a support ticket to Wix with all the information that you want to provide. Once someone receives your ticket, they’ll investigate the issue and get back to you via email. This option is handy if you don’t have time to search for an answer and you don’t mind waiting a few hours. Alternatively, if you need immediate support, you can contact them via telephone. The only limit here though is that they are only open during PST times.

Pros & Cons

Pros

Easy and intuitive site configuration
Professional and stunning design templates
Great uptime and performance
Helpful support and knowledgebase
Great for businesses

Cons

More expensive compared to competitors
Extras like email accounts are paid

Do I Recommend Wix?

I really love how professional and modern their templates are. Having the option of the Wix Editor or Wix ADI is a great addition to their feature list too.

Once you’ve created your website, you can edit your main site and mobile site’s separately (if you want). Having this flexibility is a great benefit for those who are running a business and want to encourage more mobile traffic.

Wix has all the tools you’ll need. From SEO to marketing apps, analytics to booking forms, you’ve got everything at your finger tips.

For me, I’d recommend Wix to almost anyone. However I would say Hostinger has the edge in terms of features, especially the AI functionality.