Facebook Statistics You Need to Know [INFOGRAPHIC]

Facebook has come on leaps and bounds from its launch in 2004. As of Q4 2019, Facebook had almost 2.5 billion users.

It is the most used and most popular social media platform, opening its arms to individuals and businesses alike. Like most technologies, Facebook is ever-changing and advancing. Knowing who is using the platform, where they are using it, and in-depth statistics can help you with your marketing strategy.

Facebook has the ability to connect people and businesses together. This allows businesses to take advantage of social media to reach out to new customers. People rely on Facebook, making it an essential tool to understand.

We’ve put together an infographic that contains all of the latest Facebook statistics (embed code is at the bottom of this post). 

General Facebook Statistics

• Facebook has over 2.5 billion users worldwide
• Facebook is the third most visited website in the world
• People aged 65 and over are the fastest-growing demographic on Facebook
• 51% of American teenagers use Facebook compared to 71% in 2015
• 41.3% of monthly active users (MAU) are from Asia-Pacific
• High-income earners represent 74% of Facebook users
• 88% of Facebook users use the platform to connect to family and friends
• The highest levels of traffic occur between 11am – 2pm on Wednesday and Thursday
• 59% of 18-29-year-olds understand how Facebook’s algorithm works
• The Facebook app is the fifth most-downloaded app in the App Store
• 10.1% of users are in the U.S. or Canada

Facebook Usage Statistics

• On average, users spend 38 minutes per day using Facebook
• 52% of American’s use Facebook for news
• In the U.S., 15% of social media users use Facebook to shop
• The average time spent on Facebook will remain the same
• 300 million active daily users are creating Facebook stories
• On average, 1.66 billion people log onto Facebook every single day
• 1.4 billion people use Facebook groups
• In the last year, 42% of Facebook users took a break from the platform

Facebook Marketing & Advertising Statistics

• Only 6% of advertising revenue on Facebook is from desktop
• 94% of Facebook advertising revenue is from mobile
• In 2019, the average price of Facebook ads decreased by 6%
• The average cost per click (CPC) on Facebook amounts to £1.37
• In 2019, Facebook ad impressions increased by 37%
• 90 million small businesses use Facebook
• The average organic reach for a post on Facebook is 5.5%
• On news images on Facebook, men appear twice as often as women

Facebook Video Statistics

• Videos account for around 11% of Facebook posts
• Mobile-friendly videos account for almost half of Facebook’s video revenue
• 85% of Facebook videos are watched without sound
• Live streams are 4x more likely to be watched than recorded videos
• Square Facebook videos get 35% more views than landscape videos
• It costs 7.5% less to engage users with square videos compared to rectangular videos on desktop and mobile

References

• https://qz.com/1707287/use-of-facebook-among-senior-americans-has-doubled-over-recent-years/
• https://s21.q4cdn.com/399680738/files/doc_financials/2019/q3/Q3-2019-Earnings-Presentation.pdf
• https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/
• https://www.statista.com/statistics/972892/reasons-being-on-facebook-usa/
• https://sproutsocial.com/insights/best-times-to-post-on-social-media/#facebook
• https://www.emarketer.com/content/average-social-media-time-spent
• https://www.facebook.com/business/news/insights/how-to-unlock-your-creative-potential-on-stories
• https://www.pewresearch.org/fact-tank/2018/09/05/many-facebook-users-dont-understand-how-the-sites-news-feed-works/
• https://s21.q4cdn.com/399680738/files/doc_financials/2019/Q2/FB-Q2-2019-Earnings-Release.pdf
• https://s21.q4cdn.com/399680738/files/doc_financials/2019/q3/Q3-2019-FB-Earnings-Transcript.pdf
• https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks
• https://s21.q4cdn.com/399680738/files/doc_financials/2019/q3/Q3-2019-FB-Earnings-Transcript.pdf
• https://www.quintly.com/blog/facebook-media-study-2018
• https://www.facebook.com/business/news/making-it-easier-to-build-mobile-first-video-ads
• https://digiday.com/media/silent-world-facebook-video/
• https://www.facebook.com/business/news/insights/shifts-for-2020-multisensory-multipliers
• https://buffer.com/resources/square-video-vs-landscape-video
• https://www.facebook.com/business/news/building-video-for-mobile-feed
• https://hootsuite.com/resources/the-state-of-digital-in-q3-2019
• https://s21.q4cdn.com/399680738/files/doc_financials/2019/Q2/Q2-2019-Earnings-Presentation-07.24.2019.pdf
• https://www.emarketer.com/content/instagrams-new-explore-ads-signal-potential-changes-to-organic-reach
• https://www.journalism.org/2019/10/02/americans-are-wary-of-the-role-social-media-sites-play-in-delivering-the-news/
• https://www.emarketer.com/chart/226979/social-media-activities-performed-by-us-social-media-users-by-platform-feb-2019-of-respondents
• https://www.facebook.com/business/news/insights/generation-z
• https://www.pewresearch.org/fact-tank/2019/05/16/facts-about-americans-and-facebook/
• https://s21.q4cdn.com/399680738/files/doc_financials/2018/Q4/Q4-2018-earnings-call-transcript.pdf
• https://hootsuite.com/resources/the-state-of-digital-in-q3-2019