eCommerce Marketing Statistics in 2024

Last Updated on February 13, 2024 by James Wilson

Whether you’re a start-up business or entrepreneur, 2024 makes it very possible for you to set up and run an eCommerce business. Consumers absolutely rely on online shopping, in fact, it’s predicted that by 2040, 95% of all purchases will be made online.

eCommerce opportunities are constantly presenting themselves. It’s estimated that eCommerce sales will reach £3.57 trillion.

Understanding eCommerce markets, demographics, and behaviour is essential to your growing business. That’s why we’ve put together a list of eCommerce marketing statistics to be ready for…

General eCommerce Marketing Statistics

  • 55% of online shoppers will report back to friends/family if they’re dissatisfied with a product or company
  • 93.5% of global internet users have purchased products online
  • 50% of people say they’d purchase something from a website’s chatbot
  • 76% of people said they’d rather go to a physical store when shopping for holiday items
  • 57% of online shoppers buy from retailers who are overseas
  • The top reason why people shop online is that they can do it any time of day
  • Only 2.86% of eCommerce website visits convert into a purchase
  • Globally, 53% of transactions are made using a credit card
  • There are more than 286 million PayPal account worldwide which are active
  • 30% of consumers would rather buy from a website they’ve bought from before
  • As much as 90% of purchasing decisions are made subconsciously
  • 84% of people will not make a purchase online if they are dealing with an unsecured website
  • 40% of shoppers say they will buy a product if they get to experience it through augmented reality before they buy it

Marketing eCommerce Statistics

  • On average, 52% of online stores have omnichannel capabilities
  • 43% of eCommerce traffic comes from organic search and 26% comes from Google Adwords
  • SEO has a 14.6% conversion rate
  • 24% of B2C marketers say that paid search has the biggest impact on revenue across all digital tactics
  • 73% of people dislike pop-ups, making them the most disliked form of digital marketing

Email eCommerce Marketing Statistics

  • 61% of consumers would rather be contacted via email
  • 58% of the top 1,000 U.S. online retailers send welcome emails
  • Transactional emails get 8x more opens and clicks than any other type of email campaign
  • 60% of consumers say they’ve made a purchase as the result of an email marketing message they received
  • Abandoned cart emails have an average open rate of 45%
  • Email marketing has an average ROI of 3,800%

Mobile eCommerce Marketing Statistics

  • 65% of consumers check price comparisons online via their mobile whilst in a physical store
  • Worldwide, the share of mobile commerce (mcommerce) in all eCommerce is expected to rise to 72.9%
  • In Q3 2018, 77% of traffic on Shopify stores was coming through mobile devices
  • Online shopping on mobile increased from 8% to 15%, while on desktop dropped from 78% to 63%
  • More than a third of online Black Friday 2018 sales were completed on smartphones
  • 38% of online shoppers worldwide never shop on mobile devices
  • On average, only 2.86% of eCommerce website visits convert into a purchase
  • The global cart abandonment rate for eCommerce is close to 70%
  • Mobile shopping cart abandonment rates are higher than those for desktop carts

Demographic eCommerce Marketing Statistics

  • Men spend 68% more money online than women do
  • Generation X spend more time shopping online than baby boomers and millennials
  • 59% of Millennials will go to Amazon before any other website when online shopping
  • 59% of U.S. adults who signed up for a free trial were later charged, even if they didn’t continue their subscription
  • 61% of online shoppers made an online purchase related to fashion, which is higher than any other product category


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