14 Nov 2018

15 Website & UX Statistics of 2018 [INFOGRAPHIC]

If you want to be successful online, you’re going to need a website. However, simply having a website isn’t going to cut the mustard. Web design and user experience (UX) play a massive role in ensuring your website and online presence is successful!

I’ve put together an infographic to showcase the statistics:

Website & UX Statistics of 2018

 

 

1 | 75% of people base credibility by a website

You may have the world’s best team behind your business. But, if your company’s website is not up to scratch, you could lose 1/4 of your customer base! Yes, that’s right. 75% of people base a company’s credibility by how their website looks, feels, and responds to the user journey.

2 | 53% of mobile users will leave after 3 seconds

Speed is everything in 2018. With greater technology comes a greater responsibility to provide content, almost instantly. 53% of mobile website users will leave a site or a web page if it doesn’t load within 3 seconds. The more time passes, the higher the abandonment rate.

3 | 59% of people prefer a beautifully designed website

41% of consumers would prefer a simple design, whereas 59% prefer a stunning website. So, it’s pertinent to remember that if you want your customers to stay engaged, you’ll need something quite outstanding.

4 | 86% of visitors want information about products and services

When you visit a website, what kind of information do you want to see? 86% of surveyed people want information about products and services. It is therefore recommended that this kind of content is readily available and not hard to find. This will ensure that you continue to provide a great user experience.

5 | 1% of users interact with website sliders

Creating the perfect landing page or homepage can be difficult. Knowing what features to include and not to include is vital to creating an engaging user experience. Only 1% of users actually click on sliders, therefore having a plugin or similar on your website probably isn’t doing much to improve things!

6 | 94% of people won’t trust an outdated website

A stunning website is of course important. However, keeping your website and it’s design update is just as important. An outdated website could lose you visitors! 94% of users no longer trust outdated websites, and it’s no surprise given the competition! Make sure your website’s design is in-keeping with trends.

7 | 70% of small businesses miss call-to-actions

Call to actions range from newsletters to guides, specials to purchases. If a call to action isn’t obvious, how can you expect your visitors to click through to where you want to lead them? A whopping 70% of small businesses fail to outline clear call to action buttons, and could potentially be missing out on a lot of business.

8 | 50% of eCommerce revenue is from mobile users

Everyone is going mobile in this digital world that we live in. 50% of eCommerce revenue is produced from mobile users. This certainly backs up the notion that websites should be mobile responsive. Imagine creating a stunning website that didn’t work on mobile! You’d potentially be losing half of your customers.

9 | It takes just 0.05 seconds to form a design opinion

Within milliseconds of visiting a website, users will have already formed an impression of what they see. It takes just 0.05 seconds for someone to decide whether they like your website or not, so grabbing their attention is key to your success. Investing in excellent web design is essential to a long-lasting business online.

10 | 44% of users will leave if there’s no contact information

If your website doesn’t contain contact information, 44% of users will leave. If there’s no information available, this could instill a lack of trust into your users about your business. Contact information relates to an address, telephone number, or email address. Make sure your visitors have a way of contacting you via your website.

11 | Slow image loading times can cause 39% of users to abandon

Slow website loading times are frustrating at the best of times. But, if a visitor manages to reach a website, and images don’t load, 39% of users are likely to leave the website. Image optimisation is key to web design; whether you’ve hired a web designer or you’re creating your own website.

12 | You have on average 10 seconds to impress

When a user visits your website, you have around 10 seconds to impress them before they leave. Your website should capture a user’s attention within the first 10 seconds and keep them engaged. A good website will provide a smooth user experience and should give visitors a user journey that’s easy to follow.

13 | 2 out of 3 minutes spent online are via mobile

Mobile devices account for 2/3 of time spent online. This is why it’s so important to ensure your website and UX follows a mobile responsive design. If 2/3 of your website visitors couldn’t access your website properly, or features didn’t work, they’d quickly abandon and go elsewhere.

14 | Video content 53x more likely to reach the first page of Google

Video has become much more popular and relied on by businesses in 2018. A website that contains video content is 53x more likely to appear on the first page of results on a Google search. The impact of video is astounding; not only does it boost the user experience, it also increases your website’s SEO score.

15 | 70% of people pay attention to bulleted lists

Bullet points are much easier to digest when it comes to lists, compared to other list presentations. 70% of people will absorb information presented in a bulleted list. So, if your website is content heavy, it may be worth considering condensing your content into bullet points.

References:

https://revive.digital/blog/website-design-stats-2018/

https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/

https://landing.adobe.com/en/na/products/creative-cloud/264699-state-of-content/index.html#Experience-by-Design

https://komarketing.com/files/b2b-web-usability-report-2015.pdf

https://thrivethemes.com/why-sliders-suck/

https://www.mytechlogy.com/IT-blogs/15792/30-insanely-elevated-website-design-stats-for-2017/

https://curatti.com/web-design-usability/

https://www.infront.com/blog/the-blog/8-statistics-that-prove-responsive-web-design-is-essential-to-seo

https://www.sweor.com/firstimpressions

https://www.bluecorona.com/blog/20-web-design-facts-small-business-owners/

https://gomedia.com/zine/insights/business-philosophy/web-design-stats-2018/

https://blog.red-website-design.co.uk/2018/07/16/web-design-stats-2018-2019-infographic/

https://www.roundhaywebdesign.co.uk/27-interesting-useful-web-statistics/

http://www.videoexplainers.com/impact-of-a-video-on-internet-buyer/

https://www.tytonmedia.com/blog/51-insane-web-design-statistics-2016/

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29 Nov 2017

The Importance of UX Design

Many people make the mistake of not paying enough attention to UX (or user experience). They spend weeks and months curating what they perceive to be excellent content, create pages and pages of information without ever really thinking about the experience of the website user.

There are many different aspects that determine whether a user’s experience is a good one, but there are a few generic principles that anybody setting up a website should be aware of:

#1 Page loading
Users hate slow loading pages and if your website is taking longer than 3 seconds to load up then you are probably losing huge sections of your visitors at the very first hurdle. You can test your page loading speed through various tools like Pingdom.com and they will even highlight some improvements that you can make.

Sometimes it can be as simple as your choice of image and not having optimised it for web use. Or it might be that your web host isn’t providing a high enough level of performance and you need to review some other hosting options.

#2 Keep it simple
Sometimes people go that far with trying to impress users that they over complicate the website. Over-cluttering pages with content is not helpful and can be confusing for users. Having clear titles and navigation menus are important aspects of the UX and also bears a lot of influence on the search engine results.

#3 Call to Action
Having a strong, well-placed Call to Action not only helps boost your conversion rates, it also makes it really easy for your visitors to contact you in the best way available. It gives them the quick option of getting straight to your contact methods rather than needing to search around your website to find them.

#4 Responsive
People are accessing websites from a wide range of devices and screen sizes. What a desktop user sees does not always reflect the same experience as mobile users. Having a responsive website will ensure that mobile users will not be faced with an unfriendly looking version that is impossible to navigate around. Most new websites are built to be responsive and the fact that 55% of internet traffic is through mobile users makes this even more important.

 
#5 Readability
Large blocks of text are a user’s worst nightmare. It is no fun scrolling through unformatted text and your users will soon get bored of reading in this format. Try to reduce the amount of pages that are predominantly text – could a video be used instead to covey information?
Also, having short sentences will help to make the text easier to read and using formatting such as bullets and headings will also make the content more readable. Good use of paragraphs also makes it easier for the reader to take in the information.
 
#6 Carefully plan your ‘above the fold’ area
What sits within the above the fold section is really important for the UX. This is the first content that users will see and it will generally determine their opinions of the quality of your website straight away. They say first impressions count and with website design, this is definitely the case. So think about what you are putting into this area to ensure that it is going to impress the user.
You should use the space to give users a good idea of what your website is all about and what your key products and services are. The navigation menu should be clearly displayed in this area so that the user can easily move from page to page. Most developers would also recommend that your CTA goes into this area, as well as your business logo and any strapline that you have.

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