15 Mar 2017

Why Website Development Is No Overnight Sensation [INFOGRAPHIC]

Smoothly run website development projects follow clearly defined steps – which all take time.  To create a great looking, robust and secure website which offers an exceptional user experience, is not going to happen overnight.

Wow betide any company that tries to cut corners along the way to placate an impatient client – tears and tantrums from designers, coders and the client are sure to surface on a regular basis.

If you run a web design company and need to explain to your client why their project may take several months, use this great infographic from New Design Group.

 

1. The Brief

Your client must prepare a detailed brief to form the strong foundations of a successful project.  They should define the target audience and goals of the site.  They need to work with the developers to agree on the technical specifications of the site. And only then can you provide the final project timeline and budget.

 

2. Planning

The web development company will carry out research and outline first concepts for the website. They will define how a someone will navigate the website, ensuring a pleasurable user experience.

Wireframes and mock-ups must be reviewed carefully by the client, so necessary adjustments can be flagged; any requests for significant changes later on will be costly in time and money.

 

3. Design

The creative juices of the web designers now get into action. They will identify the color scheme to match the company’s brand color palette. They will design headers, buttons and animations if required, and identify the best typography for the site. And throughout this stage, they will be planning a design which appears correctly on different devices – from small smart phones to large desktops.

 

4. Development

After the design prototype is approved, an appropriate framework or Content Management System (CMS) will be identified for the basis of the website. With customization, the final look and functionality of the website can be created, whether it’s an informative site or requires complex eCommerce functions.  Then content can be integrated and search engine optimization (SEO) activities can be implemented.

During this phase, site performance must be reviewed: loading speed should be fast, all aspects should function as expected, and private content should be made secure.

 

5. Launch

After final testing, the website will be transferred to the live server. The client should help in the quality assurance testing of the site, looking out for glitches or typing errors that need correction.

If necessary, the web development company will provide training and documentation to enable the client to make simple updates themselves.

 

6. Maintenance

A good web development company will provide support post go-live and help troubleshoot any issues encountered, and furthermore will help implement design, functionality and content updates.

 

Conclusion

The more your client understands the web design process, the better. They will realise significant changes late in the project will cause major delays, and will fully appreciate why they can’t have a nice, shiny new website after just a week.

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02 Mar 2017

[INFOGRAPHIC] 25 Features Every Online Business Must Have in 2017

For your business to succeed online you need to make sure that your website is feature packed! There are many small details that can make all the difference – both in terms of giving customers trust and also giving them extra functions that aid conversions and improve the overall user experience of your site. It makes your business stand apart from the other’s giving you a competitive edge.

This infographic shows 25 features that are key to improving your online business from showcasing your contact information to ensuring that you have a great UX structure that’ll boost conversions and aid usability. Both of which are key in 2017! Building trust within your site by adding testimonials, contact information and social media profiles is a sure way of increasing conversion rates. You can increase conversions through design and also by choosing a reliable web hosting provider. Check out some of the best web hosting companies for your money here!

 

When you are setting up a website for your business, you want it to be the best that you can make it. Initially you may think that a good website is one that looks attractive and yes this is a very important factor but there are other factors that you also need to prioritise. For example, the positioning of your content and various website features has a huge impact on the effectiveness of your website.

Creating a website that is easy to navigate around is critical from a user perspective, as if your website is confusing and over-crowded it is likely to make people leave your website. This is the biggest problem that you will have. You need to be able to drive people to your website through your marketing channels and then make your website so good that they don’t want to leave.

By developing content that is useful to your target audience, you will attract them to your site and they will be compelled to either sign up for a newsletter or call you to enquire about your products or services. How you want visitors to behave will vary on your type of business but if you want people to call you to arrange an appointment, for example, you would get better success rates if you position a strong call to action in a highly prominent position. This type of useful information is listed in this helpful infographic 25 features every online business must have in 2017.

Use this infographic as a template to build your website and position your content as shown. You will soon start to see that visitors are increasingly acting as you want them to do i.e. contacting you about your products or making an online purchase.

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