50+ of 2020’s Digital Marketing Statistics that Will Blow Your Mind

Digital marketing like many technologies is ever-changing. Digital marketing trends don’t stay still, they grow and evolve, which is why it’s crucial that you and your business keeps up to date with the latest developments.

With a large proportion of the world going digital, you cannot risk falling behind. If you take your eye off the ball for a few moments, your competitors will be leading the way, jumping ahead of the curve.

In order to stay ahead, it’s imperative you understand the digital market and what’s going on. Whether your focus is on content marketing, social media, SEO, email marketing, advertising, sales, or anything else, we’ve put together a list of 2020’s Digital Marketing Statistics that Will Blow Your Mind…

 

General Digital Marketing Statistics

  • Quality content can drive traffic to a blog by up to 2000% (Omnicore)
  • Google is responsible for 96% of all smartphone search traffic (Jody Nimetz Co)
  • Enterprise, medium-sized and small businesses all heavily rely on technical SEO and content development (Buzz Stream)
  • Around 50% of all searches contain four or more words (Impact BND)
  • Having a video thumbnail in your search results can double your search traffic (Brain Shark)
  • Around 90% of people haven’t made their mind up about a brand before beginning their search (Search Engine Watch)
  • People are 15 times more likely to use the phrase ‘near me’ in a search compared to 2013 (Search Engine Watch)
  • Around 50% of the websites on Google’s front page are HTTPS (Blue Corona)
  • 84% of people will abandon a purchase if they are on an unsecured website (Blue Corona)
  • Between 2008 and 2017 there was an increase of 3400% of voice searches (Search Engine People)
  • Voice searches increased to 60% in 2017 (Search Engine People)

 

Social Media Statistics

  • By 2020 it’s estimated there will be 3.08 billion social media users worldwide (Statista)
  • 43% of online stores report significant traffic from social media pages (Smart Insights)
  • On average it takes around 10 hours for a business to respond to a tweet (Sprout Social)
  • 59% of adults between 18 and 29 use Instagram (Sprout Social)
  • Every single day, 1.57 billion users watch 5 billion YouTube videos (Omnicore Agency)
  • 270 million out of 2.1 billion Facebook account profiles are fake (Mashable)
  • 70% of teenage YouTube subscribers trust online influencers more than celebrities (Think With Google)
  • 60% of smartphone users aged 13 to 34 use Snapchat (Omnicore Agency)
  • 86% of Twitter users are mostly searching for news (Hootsuite)
  • 55% of Snapchat users follow a brand or company (CoSchedule)
  • 96% of people who talk about brands on social media channels don’t actively follow the brands online (CoSchedule)
  • 80% of Millenials using Pinterest say the platform helps them to decide what to buy (CoSchedule)
  • 50.6% of Twitter accounts have less than 9 followers (Tech Crunch)
  • The average LinkedIn user spends 17 minutes on the website each month (Wordstream)
  • 81% of Millenials check Twitter at least once per day (Omnicore Agency)
  • Tt the beginning of the global pandemic, the usage of Messenger in Spain increased by 10.5% (NapoleonCat)

 

Blogging Statistics

  • Blogs with videos can see an increase in organic search traffic by up to 157% (Search Engine People)
  • In order to maximise traffic, marketers should post at least 16 blog posts per month (Hubspot)
  • The average time spent writing a blog post in 2017 was 3 hours and 20 minutes (OrbitMedia)
  • 80% of blogs send out email newsletters to reinforce their content (Snap App)
  • Users spend only 37 seconds reading a blog post (Content Marketing Institute)
  • 29% of top marketers will plan how to reuse their content (Curata)
  • 66.7% of bloggers report strong results by publishing more than daily (OrbitMedia)
  • Updating an old blog with new information can increase the effectiveness of search results by 74% (OrbitMedia)
  • Inbound links for a company can increase by 97% if they have a blog (Hubspot)

 

Email Marketing Statistics

  • If you want to get a higher open rate on emails, send them on a Tuesday (WordStream)
  • Email recipients are 14% more likely to open an email if it’s part of a segmented campaign (MailChimp)
  • In 2016, 22.1% of opened emails were the pets and animals industry (Statista)
  • Click-through rates on emails are 96% higher if they contain video (Get Response)
  • 49% of businesses use some kind of email automation (Email Monday)
  • 90% of all mobile emails that are opened are on Apple products (Campaign Monitor)
  • For every $1 spent on email marketing, the average return rate is $38 (Constant Contact)
  • 28% of consumers say they’d like to see promotional offers more than once a week (Constant Contact)

 

Mobile Marketing Statistics

  • 51% of marketers and advertisers’ budget is being put into mobile adverts (Impact BND)
  • 89% of people using smartphones use apps (Smart Insights)
  • Pinterest is the most popular social media app on mobile, with 64% of referral traffic driven by smartphones and tablets (Omnicore Agency)
  • 40% of mobile users search for a local business (Impact BND)
  • In 2017, mobile ad spending exceeded $143 billion worldwide (Statista)
  • 73% of people say ads that take over their entire mobile screen are very annoying (Fit Small Business)
  • Location-specific advert campaigns are 20 times more effective compared to banner ads (Business Wire)

 

References

  • https://www.omnicoreagency.com/digital-marketing-statistics/
  • http://www.jodynimetz.com/81-mobile-search-and-marketing-stats-for-2018
  • http://buzzstream.com/
  • https://www.impactbnd.com/blog/seo-statistics
  • https://www.brainshark.com/ideas-blog/2013/August/6-cool-stats-about-video-seo
  • https://searchenginewatch.com/2016/03/29/the-rise-of-micro-moments-and-how-to-optimise-for-near-me-search-queries/
  • https://searchengineland.com/why-near-me-is-important-for-multi-location-businesses-247420
  • https://www.bluecorona.com/blog/https-and-seo
  • https://www.searchenginepeople.com/blog/40-unbelievable-seo-statistics-need-know.html
  • https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
  • https://www.smartinsights.com/digital-marketing-strategy/100-must-see-marketing-stats/
  • https://sproutsocial.com/insights/social-media-statistics/
  • https://sproutsocial.com/insights/new-social-media-demographics/
  • https://www.omnicoreagency.com/youtube-statistics/
  • https://mashable.com/2017/11/02/facebook-phony-accounts-admission/
  • https://www.thinkwithgoogle.com/consumer-insights/youtube-stars-influence/
  • https://www.omnicoreagency.com/snapchat-statistics/
  • https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/
  • https://coschedule.com/blog/social-media-statistics/
  • https://techcrunch.com/2009/06/06/on-twitter-most-people-are-sheep-80-percent-of-accounts-have-fewer-than-10-follower/
  • https://www.wordstream.com/blog/ws/2017/01/05/social-media-marketing-statistics?camplink=searchresults
  • https://www.omnicoreagency.com/twitter-statistics/
  • https://www.searchenginepeople.com/blog/8-blogging-stats-2017-strategy.html
  • https://blog.hubspot.com/marketing/blogging-frequency-benchmarks?&_ga=2.185165613.526310312.1517875276-1441859288.1444758731#sm.001o6d3zv162ceoascb2o9l50lh3z
  • http://orbitmedia.com/
  • https://www.snapapp.com/blog/54-content-marketing-stats-guide-your-2018-strategy
  • http://contentmarketinginstitute.com/2016/08/content-marketing-stats/
  • http://www.curata.com/resources/ebooks/2016-CMStaffing-Tactics-Study
  • https://www.orbitmedia.com/blog/blogging-statistics/
  • https://blog.hubspot.com/marketing/business-blogging-in-2015?__hstc=174556925.0436dc7b374690de517998975369f7df.1517873111874.1517959036981.1517970814364.4&__hssc=174556925.1.1517970814364&__hsfp=2185645995#sm.00000e7h1sb5o0e73zueaxrxl4478
  • https://www.wordstream.com/blog/ws/2017/06/29/email-marketing-statistics
  • https://mailchimp.com/resources/research/effects-of-list-segmentation-on-email-marketing-stats/
  • https://www.statista.com/statistics/625161/marketing-e-mail-open-rates-industry/
  • https://www.getresponse.com/about/press-center/releases/01-12-2009.html
  • https://www.emailmonday.com/marketing-automation-statistics-overview/
  • https://www.campaignmonitor.com/resources/guides/email-marketing-trends/
  • https://blogs.constantcontact.com/email-marketing-stats/
  • https://www.impactbnd.com/blog/mobile-marketing-statistics
  • https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/blog/mobile-marketing-statistics/
  • https://www.omnicoreagency.com/pinterest-statistics/
  • https://www.statista.com/statistics/280640/mobile-advertising-spending-worldwide/
  • https://fitsmallbusiness.com/blog/mobile-marketing-statistics/
  • http://www.businesswire.com/news/home/20160313005009/en/
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