15 Mar 2017

Why Website Development Is No Overnight Sensation [INFOGRAPHIC]

Smoothly run website development projects follow clearly defined steps – which all take time.  To create a great looking, robust and secure website which offers an exceptional user experience, is not going to happen overnight.

Wow betide any company that tries to cut corners along the way to placate an impatient client – tears and tantrums from designers, coders and the client are sure to surface on a regular basis.

If you run a web design company and need to explain to your client why their project may take several months, use this great infographic from New Design Group.

 

1. The Brief

Your client must prepare a detailed brief to form the strong foundations of a successful project.  They should define the target audience and goals of the site.  They need to work with the developers to agree on the technical specifications of the site. And only then can you provide the final project timeline and budget.

 

2. Planning

The web development company will carry out research and outline first concepts for the website. They will define how a someone will navigate the website, ensuring a pleasurable user experience.

Wireframes and mock-ups must be reviewed carefully by the client, so necessary adjustments can be flagged; any requests for significant changes later on will be costly in time and money.

 

3. Design

The creative juices of the web designers now get into action. They will identify the color scheme to match the company’s brand color palette. They will design headers, buttons and animations if required, and identify the best typography for the site. And throughout this stage, they will be planning a design which appears correctly on different devices – from small smart phones to large desktops.

 

4. Development

After the design prototype is approved, an appropriate framework or Content Management System (CMS) will be identified for the basis of the website. With customization, the final look and functionality of the website can be created, whether it’s an informative site or requires complex eCommerce functions.  Then content can be integrated and search engine optimization (SEO) activities can be implemented.

During this phase, site performance must be reviewed: loading speed should be fast, all aspects should function as expected, and private content should be made secure.

 

5. Launch

After final testing, the website will be transferred to the live server. The client should help in the quality assurance testing of the site, looking out for glitches or typing errors that need correction.

If necessary, the web development company will provide training and documentation to enable the client to make simple updates themselves.

 

6. Maintenance

A good web development company will provide support post go-live and help troubleshoot any issues encountered, and furthermore will help implement design, functionality and content updates.

 

Conclusion

The more your client understands the web design process, the better. They will realise significant changes late in the project will cause major delays, and will fully appreciate why they can’t have a nice, shiny new website after just a week.

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02 Mar 2017

25 Features Every Online Business Must Have in 2017

For your business to succeed online you need to make sure that your website is feature packed! There are many small details that can make all the difference – both in terms of giving customers trust and also giving them extra functions that aid conversions and improve the overall user experience of your site. It makes your business stand apart from the other’s giving you a competitive edge.

This infographic shows 25 features that are key to improving your online business from showcasing your contact information to ensuring that you have a great UX structure that’ll boost conversions and aid usability. Both of which are key in 2017! Building trust within your site by adding testimonials, contact information and social media profiles is a sure way of increasing conversion rates. You can increase conversions through design and also by choosing a reliable web hosting provider. Check out some of the best web hosting companies for your money here!

 

When you are setting up a website for your business, you want it to be the best that you can make it. Initially you may think that a good website is one that looks attractive and yes this is a very important factor but there are other factors that you also need to prioritise. For example, the positioning of your content and various website features has a huge impact on the effectiveness of your website.

Creating a website that is easy to navigate around is critical from a user perspective, as if your website is confusing and over-crowded it is likely to make people leave your website. This is the biggest problem that you will have. You need to be able to drive people to your website through your marketing channels and then make your website so good that they don’t want to leave.

By developing content that is useful to your target audience, you will attract them to your site and they will be compelled to either sign up for a newsletter or call you to enquire about your products or services. How you want visitors to behave will vary on your type of business but if you want people to call you to arrange an appointment, for example, you would get better success rates if you position a strong call to action in a highly prominent position. This type of useful information is listed in this helpful infographic 25 features every online business must have in 2017.

Use this infographic as a template to build your website and position your content as shown. You will soon start to see that visitors are increasingly acting as you want them to do i.e. contacting you about your products or making an online purchase.

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13 Feb 2017

Does my business need a blog?

If you’re asking yourself the question about whether your business needs a blog then you’re already a step closer to discovering the power of a successful blogging strategy. If you are looking for new ways to expand your business, then marketing and more specifically blogging is a tested and proven method.

If you’re wondering what blogging can bring to your business, then wonder no more because we have rounded up some of the key benefits into a quick summary:

 

  1. Improves the SEO of your website

In other words, more people will be able to find your website through search engines. Because you will have more pages and more links, this improves the search engine ranking. Obviously, if more people visit your site, this will lead to more customers. SEO ranking has been around for some time but now it is becoming a marketing method that even smaller businesses are investing time and money in. If you haven’t started tapping into it yet, the chances are that your competitors are and will be taking your potential customers with them.

 

  1. The stats prove that you should!

Did you know that B2B companies that blog get 67% (stats taken in 2015) more leads than the ones that don’t use blogs? In a world where the percentage of online sales are increasing at a rapid rate, (increased by 11% in the UK in 2015) you can’t afford to miss out on operating with an online channel. This trend looks like it is here to stay and will only increase over the next few years. There is an App for all big stores these days, making online purchases much easier than walking into a shop and having to actually find items!

 

  1. Improves the credibility of your business

If you are creating high quality blogs that demonstrate your expertise, this will influence people’s perception of your business. A blog is your channel to show people just how good your business is and what your business can do for your customers. You can build trust with customers and they will return to you for products and services once this trust is established.

 

  1. It aligns to your Social Media Strategy

You can increase your social media following via your blog and encourage people to share your blog via Twitter, Facebook etc. to increase your customer reach. If you create a really useful blog, readers will be compelled to share it with their network or specific people that they think will be interested in the topic. If you don’t have a fully developed Social Media Strategy, it is time to develop one. Read Forbes’ Top 7 Social Media Trends That Dominated 2016 for some inspiration.

So, going back to the question ‘Does my business need a blog?’, I think we have successfully answered this question with a definite YES! If you are not taking advantage of all of the benefits that a blog brings then you are missing a vital part of a successful marketing strategy. Get that blog created now and don’t waste any more opportunities to generate leads for your business.

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23 Jan 2017

Free Web Hosting VS Paid Web Hosting

If you’re looking into setting up a new website then you will probably have seen a loads of different web hosting deals on offer and you’re probably thinking ‘How do I choose the right one?’

One of the quickest ways to set up a website is to go with a free web host but just because it’s a quick solution, does not mean it is necessarily the best solution. Free web hosting generally comes with a number of limitations, as the company will always want to get something out of providing you with a website or else it simply isn’t worth their while.

Sometimes choosing a free hosting solution can be a great way of keeping costs to a minimum but you should always be aware of how this could impact the success of your website and how you want to develop it further along the road.

Let’s take a look at some of the main differences between paid and free hosting so you can make your own mind up whether it is a solution that can work for you:

Less Control – When you go for a free web host you will have much less freedom and control over your website. As an example, your web host provider may use your website for advertising and you won’t have any say in the type of adverts or sometimes how many adverts they add to your site. If you’re looking for a professional looking website then you might want to avoid having all manner of ads popping up on your site.

Additional Costs – Although much of the required elements are ‘free’, there can often be a catch when it comes to what you actually get for free. Most free web hosts will either not allow you to use your own domain name or they will charge you if you want to use one. They provide you with a subdomain that runs off their domain name.

Another thing that you might end up having to pay for is additional space. Unless you are planning to have a small website with small volumes of traffic, you will need to have a decent amount of bandwidth and if your traffic increases then the speed of your website could be seriously slow with free web hosting.

Customer Support – One of the other downsides of using a free web host is that you will not be entitled to any customer support. If you are having issues with your website then you may really struggle without any support.

When you’re deciding whether to go for a few web host, you should always consider your long term plans as it can be very frustrating (not to mention costly!) if you spend time building your website and investing in a digital marketing plan but then you have to start all over again. Not only do you risk having to rebuild a new website from scratch but if you change the domain name you will have wasted any marketing you have done that relates to the previous website’s domain name.

Ultimately, it is totally down to you whether you are a happy to take on the future risks of a free web host. If you really need to keep costs down then it may just do the job for you but if you are setting up a business that will rely heavily on website content or features to drive interest and/or sales then you will probably be better off opting for a paid web host solution.

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02 Jan 2017

Should I Start Blogging in 2017?

If you are a business owner then you have probably thought about starting a blog, or if you haven’t given it any thought then maybe it is time that you did! If you’re not sure exactly what a blog is, take a look at this handy guide – Introduction to Blogging. It can take less an hour to setup a blog and get started. All you need is a solid hosting provider and some content to get started!

When blogging was first introduced there was a conception that it was for people who like to have their say and give their opinion on whatever area of expertise (or in many cases lack of expertise) that they held without always adding any great value.

In the current day, blogging has transformed into a powerful business marketing strategy that business owners can’t afford to miss out on and I’ll explain why:

 

  1. Search Engine Optimisation

The key to getting increased traffic to your website is to rank highly in the search engines. Publishing a regular blog will enable you to rank higher as you will have more content that gets indexed. Links to your website will also influence the SEO ranking. In order to get other sites linking to yours you’ll need to create great content that adds value.

 

  1. Attract new Customers

If you can write a blog that people either enjoy reading or find useful, then they are more likely to do custom with you. Let’s say for example, you are a Plumber and you write a blog on how to fix a dripping tap, people who want to fix their dripping tap are likely to head to the Internet for the solution. Whilst you might think this is doing you out of business because you are advising them how to do it themselves, they may not have found your services otherwise. Plus, they will remember your website (or their internet browser will) when they are looking for someone to do a bigger plumbing job.

If you create a blog that is great quality, people are also compelled to share it with friends and family, increasing your reach every time your blog gets a share! Find out more about how Social Media Marketing can help your business.

 

  1. Boost your Reputation

If you have high quality, valuable and professional content in your blog then your business will be seen in the same way. Credibility is a big factor in marketing and you can get ahead of the competition by creating blogs that boost your reputation as a highly competent business. Try and become an “expert” in your field and start writing quality content focused on your market.

 

  1. It doesn’t take much time or money

If you already have a website then you probably already have the blog functionality available to use. Writing a blog every fortnight shouldn’t take too long, especially when you’re writing about something that you know inside out. If you’re not confident with writing or you want to develop something really creative and don’t have the skills yourself, you could pay someone else to do it at a fairly reasonable price. You will probably find that the investment turns out to more than pay for itself.

  1. Interact with your Customers to find out what they want

One of the great things about blogs is that people can add comments. Perhaps there is a service that people want and you currently don’t provide because you thought there wasn’t any demand. If Customers use comments to ask for this service, you’re getting that you couldn’t get through and channel other than social media.

There are many other great reasons to start writing blogs but these ones alone show you that you should start blogging if you haven’t already. You can even do it part time to start off with and see how it goes. Maybe it’ll give you enough income to leave your job!

 

 

 

 

 

 

 

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30 Oct 2016

How To Customize The Text Editor of Your WordPress Site

WordPress started out as a simple blogging platform and over time has almost become a full framework for applications. One thing that hasn’t evolved much with time is the text editor or the kitchen sink. Users have been resorting to plugins to add functionality and to give it some style. While WordPress 4.0 did dramatically improve the editor, there’s still plenty of room left for more customization and improvement.

Why Would You Customize The Editor?

One of the biggest problems with the editor is that you still have to click the preview button to get a feel of how your front end looks. When you add up the time spent switching between your previews and back to your editor to make additional content changes, you’d be surprised how much time is wasted. Basically, you’ll instantly receive the benefit of a true WYSIWYG editor when you customize the text editor to look and function like the front end of your site.

If you’re a reseller or build WordPress sites for people, then you know that a lot of your clients aren’t going to be technically capable of managing their own sites or changing content. This is when they end up calling you at 4AM to tell you that they accidentally removed something when they tried to edit their site.

This happens a lot…

Having a true WYSIWYG editor for your text editor will dramatically reduce all of these mishaps. Why doesn’t WordPress have a true front-end editor yet? No one knows but the promise of having one has been on the horizon for years and competitors such as Weebly and Squarespace have made their sites super user friendly by adding front-end editors. It may be because there’s a downside to the front-end editors in terms of functionality and content flow when creating content.

 

Not only that but most of the front-end editors that are offered by those competitors aren’t solid, have bugs, create disgusting code and don’t have things such as Meta boxes. So while you can try to use a plugin like Visual Composer, be warned that not only does it create messy code but they’re often buggy and unreliable. I can’t count the number of times I’ve clicked save and nothing happened or things were deleted for no reason.

Warning: This is an advanced tutorial and beginner things like WordPress installation won’t be explained. You should have knowledge of how WordPress works and CSS before beginning.

wordpress-responsive

Step 1 – A Fresh Install

Make sure you’re doing this on a brand new fresh install of WordPress, preferably a remote version on your own computer. It shouldn’t need to be said but don’t do this with someone’s website to test things out, do this on a test website, try out a free theme if you need to.

Step 2 – Understanding the Core

Once there’s same sample content via your fresh WordPress install and a fresh theme to look at, you have to understand how the core of WordPress works and the functions of the text editor to get the most out of it. TinyMCE is a great tool but it’s completely ignorant of anything going on outside the editor. There’s one core file that controls TinyMCE but thankfully for us, the creators have allowed us to load additional stylesheets into it.

While it’s great that ever since 3.0.0, you’ve been able to add stylesheets in a function called add_editor_style in includes/theme.php, we’re going to be looking at more efficient ways to call the function. The very first thing we need to do is look for a file called editor-style.css. Does this file exist already for your theme?

The editor should look for the file editor-style.css by default but we can check for this in the development console. It’s F12 for most browsers and on the right hand pane, we can easily see that it indeed is pulling style from editor-style.css. A quick re-cap so far:

  • WordPress is powered by a powerful editor called TinyMCE but it lacks some core functionality that we’re going to be messing with
  • TinyMCE while it does come with core styling allows for the overwriting of its styling with a native function in WordPress
  • WordPress calls this function add_editor_style in includes/theme.php to allow people to do such a thing

Step 3 – Making Some Changes

Taking the steps above, if you’ve determined that there is an editor’s stylesheet in your theme’s folder, then you want to make sure you save a backup of this file and copy it. Call it something like custom-editor-style.css and place it in the exact same folder location. This is far more efficient than backing up the entire theme and database.

Next, we need for WordPress to actively search for that file rather than trying to find the default one. To do this, navigate to your theme’s folder and look for functions.php. We need to open this up and call add_editor_style to make sure that it’s going to use your new stylesheet rather than the old one.

Add the following code to the theme’s function.php and when you’re done, simply hit save. If you’re editing directly from a FTP client, make sure you re-upload the file.

// This is the code for adding a custom stylesheet to the WordPress post editor

function my_theme_add_editor_styles() {

  add_editor_style( 'custom-editor-style.css' );

}

 

add_action( 'admin_init', 'my_theme_add_editor_styles' );

Where custom-editor-style.css is, if you’ve named your new file something different, change it to that name. Next, we need to make sure that the editor is actually using the stylesheet and the default stylesheet isn’t overriding your new one. Simply look at the inspector to confirm this. Earlier we confirmed you’d need some CSS knowledge so you should have a few changes already made in that stylesheet to see if any of the changes have gone through.

Are the changes being tracked by the backend as well? Let’s do a quick test by changing the color of your headers. Find the following in your stylesheet or add it if it’s not there. By default, all of the headers should be listed.

h1, h2, h3, h4, h5, h6 {color: red; font-size: 35px;}

You can make the color whatever hexcode or color you want and you change the font-size to whatever you want but this is for testing purposes at this point. Is everything working great so far? It should be but let’s test something else by adding a little splash of border to the images in TinyMCE.

For this, all we have to do is target the TinyMCE main styling ID which is by default, #tinymce. This is the ID that it automatically generates in the body, regardless of the WordPress version you’re using, as long as it has TinyMCE. When we generate a border for our images, we should see the results instantly. This is the last CSS example we’re going to do because the entire point of this is to make sure that we have complete control over the styling of TinyMCE.

To generate a border around all TinyMCE images, simply type in the following in the stylesheet we made:

#tinymce img {border: 5px solid blue;}

From this point on, you should be able to style everything the way you want it now that we’ve confirmed the style changes are taking effect. If you’re new to CSS or styling, there are plenty of guides online such as Codeacademy that’s 100% free and has great tutorials on styling and a lot more.

What about Sites That Don’t Have an Existing Editor Stylesheet?

If this is the case, which it usually isn’t, you can simply open up the custom-editor-style.css file and replace the contents of that file with this:

@import url(‘my-style.css’);

The first time you do this, don’t panic if things look broken. It will take some time going back and forth, making sure changes were saved, etc. The steps above should give you a nice base to work with and if you’re new to styling, it should give you some practice as well. One great file to look at is the basic styling sheet for the theme Twenty Sixteen. This is a nice starting point and can help you map out your styling strategy for customizing your own.

Conclusion

That’s simply it. With a couple of steps you can begin editing the default look and behavior of your editor to feel far more like a WYSIWYG editor and like the front-end. There’s so much more you can do with the editor as well, such as adding styling based on different post types or custom post types. For these advanced tutorials, we’d highly recommend consulting with the WordPress documentation before touching anything.

While there are some plugins that do this for you, they need to be constantly updated, most of them are outdated, they slow down the site and plugins like Visual Composer as mentioned earlier are notorious for bugs, breaking your site, producing messy code and slowing down the site. The steps mentioned above are a great starting point for creating a truly customized editor. We’re still years away from a fully functional WYSIWYG TinyMCE that works flawlessly.

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30 Oct 2016

How To Increase your WordPress Site Conversions With Psychology And Colors

Believe it or not, there’s a lot of psychology behind the conversion rate of your website and influencing factors. One of those biggest factors aside from having a user friendly design is the colors of your website. A great design only takes you so far but if you have a poor color scheme, you could be bleeding potential customers.

Why do colors affect us so much? You may not even realize it but when you’re browsing a site, there’s three different factors to take into consideration when theorizing how color affects people so much.

First, there’s contrast. The contrast of two colors is simply the difference between them. In art, you use contrast so that you can focus your attention towards a specific element and this is the exact same thing in web design. You use two different colors not only to grab the viewers’ attention and focus on a particular element but it’s also useful for readability. For example, light font on a light background is poor design and contrast.

Complementation is the second factor in color theory. When you look at a color wheel, you might notice there’s two colors that seem to be the complete opposite of each other. Red certainly looks nothing like green but it’s the complementary color. These colors when they’re used together make a great theme and have been shown to increase your conversion ratings.

Finally, there’s vibrancy. In general, this is the mood that a color sets for the visitor. Different studies have shown that warmer colors such as red, yellow or orange have been known to energize people. However, cooler colors such as blue, purple and green have put people into a more relaxed state. Red is one color that’s known to make people alert and green is known to get people in the shopping mood.

color-palete

Colors & Their Vibrancy

How over millions of years have we developed a mindset to react different to colors? No one truly knows because this isn’t something that we actively taught ourselves. Also, different cultures approach different colors differently as well. For the primary focus of this article, we’re going to focus on increasing your conversions with the western audience and what studies have shown.

When designing your theme or site, keep all of this in mind and think about the demographic you’re targeting. It could be the difference between a 10% bounce rate and a 60% bounce rate with a dramatic drop in conversions or clicks.

Red – This color is known to keep people alert and put people on edge. It’s the color of excitement and it’s also the color of passion. Numerous lingerie and adult online stories try to utilize red whenever possible, such as the front page of Victoria’s Secret showcasing red lingerie. Obviously there’s a lot of other factors as to why that company is successful but when you want someone to feel excited or passionate, this is your go to color.

Yellow – When you think about the color yellow, you probably visualize the summer time and a nice cool breeze. Yellow is warmth and also represents hospitality. This color can put people into a relaxed state of mind or give them a little more trustworthy feeling of the site they’re on.

Orange – As you may have guessed, orange is usually associated with Thanksgiving and Halloween. Orange is the color that represents the start of autumn and harvest. This is common tradition for the west as September through November is when Thanksgiving and Halloween occur. However, this color isn’t particularly known to affect one’s mood so much above the others.

Blue – There’s primarily two different mood factors here for blue. First, there’s the negative context of blue which means sadness or depression. It’s commonly used by pharmaceutical companies trying to sell anti-depressants and the sales numbers don’t lie, it works. However, in a positive context it means authority, power and trust. Believe it or not, a blue tie in an interview can give you an authority look. This is the same reason banks love to use blue on their logos.

Green – This color is one of the broadest colors out there that can be used for a wide variety of things. First, there’s the luck of the Irish, which is why you commonly see green themes everywhere during the month of March. Then, you have pro-environmental groups that use green as their main theme because it represents nature and environment. However, green can also be used by get rich quick sites or sites trying to get you to buy something because it embodies the traits of jealousy and envy.

You see some rich smug guy on a get rich quick page driving a nice car? There’s more than likely pictures of money with some hints of green on it. This is designed to make you jealous to bring you one step closer to clicking that purchase button. It’s not because rich people are obsessed with the color green.

White – This is the most common background color used on websites. It represents peace or purity and isn’t threatening in any manner. It’s also used for religion, weddings and hospitals.

Black – This is the most depressing color on the list as people commonly think of death and formality with this color. However, for web design purposes, if used correctly, it can be a color of force or control.

Brown – This is not an appealing color for your website and in most cases should be avoided but it represents the Earth and health. It’s known to be stable or dependable.

Pink – The stereotypical color that is thought to be every woman’s favorite. Why are western women so attracted to the color pink? The reason for this is because pink is known to represent fun, childhood and sweetness. It’s also thought to be the color of femininity.

emotional-triggers-of-colors

Understanding It All and How to Use Different Colors

In order to effectively gauge what color scheme works best for your WordPress site, you need to understand the conversion funnel or at least have one mapped out. While the colors are being taken into consideration, there’s a specific process that happens when a user comes to your website. First, they have to become aware of the elements you want their attention drawn to.

Second, they need to become interested in what you’re selling. Third, they need to have the desire to press forward with the decision. Finally, there’s the conversion.

Awareness – This is essentially the marketing of your website or your brand. A brand can exist on its own but your website won’t get customers or traffic simply by existing. People need to be aware that your site exists and you need to understand your target audience in order to attract customers.

Interest – Once your visitors have landed on your site, you now need to interest them. You need to act fast because the average user only spends a few seconds on a website before they close the tab, creating a bounce. A bounce is when someone visits your page and leaves it without visiting any other links on the page. This negatively impacts your SEO. This stage should focus on the color scheme, your headlines, your images and compelling copy content.

Desire – Anyone can build interest in a product, if they weren’t interested already but now you need to give them the tool to want what you’re selling. You need to conclude with a multitude of different things in order to build desire other than your product simply existing. You need testimonials, you need a great color scheme that represents the mood of your product and audience and you should give the customers options.

When you’re planning out a site, it’s a general rule of thumb to have 3 different colors selected that best represents your demographic, your brand and your product. Not only do you want your design to be visually impressive but using the guide above, you want something that will positively impact their mood based on what you’re selling. For example, selling wedding services with a primarily black theme will tank your conversions.

You also have to take colors into consideration when designing your call to action button. The call to action button is when people finally reach the desire stage and are ready to purchase. This is the button clicked when they’re ready to make a purchase. Studies have shown that red call to action buttons have been the most effective for most websites.

Before you even begin, what is the goal of your website? What do you hope to accomplish?

One Time Sales – Are you hoping to capture customers for a one time sale?

Email Opt In – Do you hope to capture emails so that you can send our promotional offers and newsletters?

Recurring Sales – Do you hope to acquire customers for a monthly or yearly service?

Affiliation – Are you affiliating for another website and sending visitors to another sales page?

Maximizing your WordPress conversion rate has very little to do with your personal preferences. You really have to step into the mindset of your customers and think about what they want to see and what kind of tone you’re setting when someone first sees the website.

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30 Oct 2016

How To Run A Successful Development Company

Running your own company is a very daunting challenge and task. It’s not for the weak or the easily defeated as most business owners give up within the first year of opening a new business. Running your own low budget re-seller hosting company requires a lot of technical knowledge, great customer service skills, great design and great development skills as well. I speak from experience coming from one of the most mismanaged development studios I’ve ever encountered.

why be a reseller

Why Be a Reseller?

It’s hard enough finding clients that will pay an appropriate price for a design or development but when you do acquire those customers, wouldn’t you want to lock them in for a recurring fee? You’re in complete control as a reseller. You host their websites on another host and they pay you a monthly fee that you set so they don’t have to deal with the host when website issues occur.

Choosing a Host

This is one of the most important aspects of running a successful web development company. You want your customers to be on a reliable host with great uptime, quick loading times and excellent customer service. Believe me, there are a lot of horrendous hosts out there. Here are a few qualities we look for in a host:

Fast Customer Service – When there’s an outage or something happens, you want quick technical support. For this reason, we prefer to look for hosts that offer live chat or 24/7 support. You don’t want your site down all night only to leave a voice mail or submit a ticket. These hosts are often backed up with tickets when they show up to work because they don’t have the budget to hire a 24/7 support staff.

cPanel – I know people have different preferences but we highly prefer cPanel access. It allows you to easily install server software, manage databases, manage emails and access anything needed server side with the click of a button. Some hosts require you to contact them before you can even export a database or access it. This is unacceptable for anyone running a reseller business.

Load Times – What’s the response time like of sites hosted there? Do they have a lot of downtime? You can look up a hosting provider on isitdownrightnow.com and easily see how often they’re down. Also, people can leave their angry reviews in addition to seeing the main site’s response time throughout the day.

Choosing a host is vital but the most important aspect outside of hosting is what will impact your business the most. We can go into detail about choosing a company name, establishing your brand and developing your logo but at the end of the day, a lot of those things will come down to personal preference. Take some time and gather your thoughts to think of a company name that represents who you want to be and how you want people to see you.

Look up other web development companies around you for some inspiration.

Running a successful reseller business can be broken down into several different parts. First, there’s the design aspect of running a development studio. If your designs are bad or lack user experience, the only clients you’re going to obtain are difficult and cheap clients. They’re a headache and will keep you up all night, in addition to wanting 24/7 free technical support. High end clients that pay the big bucks know what to look for in terms of a good design. Your designs need to be brilliant, make sense and have a lot of user experience coded into them.

Next, you need to have a line of customer and technical support for when things go inevitably wrong. Unfortunately, things go wrong sometimes without any warning or clear reason. You need to have someone you can rely on that can be there to fix things when that happens. Next, you need to have a project leader or CEO that’s well managed and knows how to make good use of time. A mismanaged office is chaotic, projects never launch on time, the sites launch with low quality and clients are often angry.

Finally, there’s the matter of acquiring the clients in the first place. This is time consuming and hectic when you first start out, especially when you’re new to the game and you don’t have a network of resources to help get your name out there. Everyone runs their company differently but here, we’ll go over the core aspects of ensuring you run a successful reseller hosting development company.

As a general rundown, this is how things should go:

  • A proposition is sent to a client to try and obtain their business
  • An outline is made based on their needs and their budget
  • Research is then done to come up with a well thought out design
  • The design draft is then sent to the client for approval
  • A milestone payment system is setup and once the terms are agreed upon, the design process begins
  • Once the design is finished, it is sent to the developers
  • The developers implement the design on a testing website for functionality testing and quality assurance
  • The project manager/leader is in close contact with the client to ensure things are going smoothly and on schedule
  • If not done previously, a domain and hosting is purchased by the client and at a location of their choosing (preferably your reseller server but sometimes clients have their own hosting preferences)
  • Once the client approves the site for launch, the site can then be launched on the domain of their choosing
  • The user access and everything needed is then handed over to the client and the final payment is made
  • Any further contracts or agreements that continue after the site launch are then carried out

 

The Design

There seem to be a common theme with small development studio designers. A lot of them think in terms of artistic vision and their own personal preference rather than using logical thought process and user experience when designing a website. This is the first step in building a website before it’s sent off to the developer. A design is usually made in a PSD format and sent to a web developer to be implemented, usually on a CMS platform like WordPress for user customization.

Believe me when I say an “artistic” designer who has the thought process of their self-preference on designs is one of the most frustrating things to deal with as a developer who understands user experience and how users will navigate a website. A design needs to encompass a company’s brand, have a great color scheme and have logistical thought put into it as to how the user will use the site.

Customer & Technical Support

As a reseller and a development studio, you’re going to hear from your clients a lot. It’s important that you’ve set an hourly rate for your studio that isn’t cheap to dissuade people from getting into the mindset that they’re entitled to free technical support around the clock. At the time same time, it’s equally as important that you have a line of support that is technically capable of handling common issues and figuring out complicated ones.

Hiring a friend for cheap that has no idea what they’re doing makes the company look foolish and usually results in people trying to fix things they shouldn’t touch like emails. As a result, this can cause emails to disappear or websites to go down. Don’t cheap out on the technical support.

project management

 

Project Management & Time Management

The #1 most frustrating thing for a web developer is to deal with mismanaged project managers and CEOs. As a small business, CEOs will more than likely be involved with multiple aspects of the site such as design and client management. Managing your time is highly important to running a successful development studio.

It is a project manager’s job to make sure a developer has everything they need to ensure the outline for a website above is being followed. Launching an incomplete website will set you back weeks or even months ahead of schedule as you’re frantically trying to find content to put on the site or trying to fill up a space that the client never asked to be added in the first place.

You need to effectively manage your time according to the outline above and make sure it is followed. Mismanaged project managers are incredibly frustrating to deal with.

Acquiring Clients

Obviously, the most important part of business is acquiring clients. Finding clients online is difficult without a portfolio or genuine customer reviews. Having an established Linkedin with people who can vouch for you is a great start but one place you can start is your Chamber of Commerce. This place is ripe with business owners who are looking to expand their operation and get more customers.

Local advertising isn’t something you should underestimate as you can get a good portfolio built up on the people around you. Not only that but the word of mouth spreads fast and leads to more clients. As said above though, without a good design, a managed project manager and great technical support, you could ruin your own brand locally before it even has a chance to get off the ground.

For local advertising, go door to door (that allows it) and advertise your services to help them expand their presence online. If they already have a website, offer to do a re-design. Print flyers and newspaper ads to help raise awareness of your company.

For online advertising, pay per click for local search terms such as “web design Columbus Ohio” are highly effective. Funneling local traffic to your own website (which is hopefully well designed) is an excellent way to build up a portfolio and spread the word of your business, which brings in more customers.

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16 Apr 2016

How to Setup Menus on WordPress

WordPress maybe one of the simplest Content Management Systems to get started with, but when it comes time to start adding functionality to your site and getting things looking just the way you want them, be prepared to clear at least a few hours of your time.

Indeed, whilst WordPress’s instant installation is touted as a major selling points among web hosting companies who offer it, setting everything up to be just the way you want it (whilst keeping SEO in mind of course), takes much longer. 

 This is particularly true of the navigation menu, one of the most critical parts of your entire site. Yet as complicated as it may seem to setup your WordPress menus and incorporate them into your site, you’ll soon be on your way with this comprehensive how-to guide, where I’ll take you step by step from accessing your menu panel to putting those all-important links on your website.

About WordPress Menus

Menus in WordPress is the simple solution to offer a proper navigation to visitors. In most cases, it displays links to your content in the horizontal bar across the top of your site, and -depending on theme you’re using- can often be incorporated into secondary areas of your site, too.

WordPress introduced this feature in its third version, and since then it has been a valuable part of the CMS. By default, it isn’t setup, and thus requires some manual effort to get your menus set upand displaying on your site.

How to Setup Menus on WordPress Blogs

You need to first publish the elements or sections which you plan on keeping in the Menu. If you wish to keep only the Categories, then create those categories. The same applies to important pages like About Us, Privacy Policy, Contact Us, or even the Tags. Yes, showcasing Tags are allowed in WordPress Menus.

Step 1 

Once you’ve got all the pages set up and published, head over to the Menus option available under the Appearance section in the left-hand menu panel on your WordPress dashboard, and hit the link to open it.

Wordpress Menus from Dashboard

Step 2 

Click on create a new menu link and give your menu a name so that you’ll always be able to access it easily.

Step 3 

Select the menu you just created (it will be selected by default if this is the only Menu available) and select the elements from left side section. Click ‘Add to Menu’ and watch as these elements are moved over to the right side section. This is how you insert elements into Menus.

Wordpress Menu Structure

Step 4 

You can put in Pages, individual Posts, or Categories, or even custom links (can be used to showcase Tags). Once all those elements are available on the right side area, you canto re-arrange them in any order you wish.

How to Set up Menus in WordPress - Adding Pages

Step 5 

If you wish to keep a particular element or category as Child one, drag it slightly towards the right side and put it on its Parent one. It isn’t necessary for a category to be a Child one to make this thing work.

Step 6 

Once you’re happy with the arrangement, select the Location as per the Theme and click on Save Menu button.

Select Location

In future, when you think of making a change in the Menu, or re-arrange the elements, you can come at the same place, select the Menu, make changes, and hit the Save Menu button to make those changes publicly visible.

Also, if theme allows showcasing menus on different parts, like primary area, secondary area, or footer area, then all you need to do is, create a dedicated menu, and select the position of it.

This sure wasn’t quick but I hope it was easy enough for you to remember in future.

What if Theme doesn’t support Menus?

Many outdated themes don’t come with support for Menus, and if you happen to use one of them, then there is still a way to make things look friendly. You sure can’t display a properly functioning menu on the top area or even the footer one, but you can do that in the widget section.

If the theme supports a sidebar, then you need to create a Menu by following the aforementioned steps and save it. Then, move to the Widgets section and using the Custom Menu widget, you can showcase those Menu elements in the sidebar.

In the worst case, if the Sidebar isn’t supported, then its high time to look for a modern theme.

Key things to remember

As mentioned numerous times in this guide, Menus are among the primary elements which increase the user experience and the usability of your website. It helps the visitor to wonder around your blog through its structure and reach other pages and sections. But, it doesn’t mean that you need to put everything in the Menus section.

To make it simple and straight, I usually keep Categories and few more important pages on the Menus like About, Team, Privacy & Disclaimer, Contact Us. If there are Child categories, then I arrange them under their particular Parent one, in order to achieve more user friendliness.

Always keep the primary Menu on the top, maybe below the logo or completely at the top. If possible, keep it sticky so that it scrolls down and user has access to it everywhere.

Finally, there is a trend of keeping the Logo within the primary menu. This helps in saving some space in the top area, and thus more content is visible in above the fold area. You can also opt for this layout for obtaining higher user experience points.

Final words

By now, you’ve hopefully got a fully functional menu up and running on your website by following the simple steps above. If not, do let me know in the comments section below if I’ve missed anything out that you were hoping to see covered.

Are there other aspects of building a WordPress website that you’d like me to cover in future How-To Guides? Again, drop me a note and let me know.

Until then, thanks for reading, and best of luck with your new website!

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06 Apr 2016

How to Setup & Install Yoast SEO on WordPress

Search Engine Optimization is vital for any website to get better rankings on search engines, or, at least, get a chance to reach those higher positions. WordPress comes optimized for SEO norms, but they aren’t good enough alone.

For years, webmaster’s have been taking help from third-party plugins and there have been two very old plugins. The first one was the All in One SEO, and the second one was Yoast SEO. 

Trust me, I’ve been using these plugins for years, and I can tell you that the decision of going with Yoast SEO plugin is only going to bring results. All you need to do is to get its setup in a right way.

Install and Setup Yoast SEO on WordPress Blog

Since there aren’t many features of tweaking options available inside this plugin, you can easily get started with it. Still, a newbie might need help and that’s exactly what I’m going to bring down here.

All you need to do is to follow the simple steps as below mentioned and if you need an explanation on any individual part, it will be either available with the same or you can fire up the issues in the discussion section below.

Step 1 – Login into the Dashboard area of your WordPress website and scroll down to the Plugin option. Click on the Add New button.

Setup-Yoast-SEO-on-WordPress

Step 2 – Now, use the search tool available to find Yoast SEO plugin and once you do, click on the Install option. The moment it gets installed successfully, you need to click on the Activate option ahead. Congratulations, you’ve completed installing the plugin which brings down one step from our overall task.

Setup-Yoast-SEO-on-WordPress2

Step 3 – In the Dashboard area on the left sidebar, you’ll have a new option available labeled “SEO.” Click on the same and let the tool package loaded up.

Step 4 – Then click on Your Info tab and enter your website’s name, and select Person in the next drop down option. 

Setup-Yoast-SEO-on-WordPress3

Step 5 – Now leave other options untouched and click on Titles & Metas option, which is our next one.

Step 6 – Select the Title Separator of your choice, and hit Save Changes button. Do not touch the first option i.e., Force rewrite titles.

Step 7 – Click on the Homepage tab, where you can modify the Title template section and add a custom Meta description for your homepage. Make sure you add a worthy description as it will appear in the search engines. Click on Save Changes button and move ahead to Post Types section.

Setup-Yoast-SEO-on-WordPress4

Step 8 – Then you can put a no follow (noindex) request for individual Post or Page or Media files. I’d recommend you to keep everything as it is and do not change anything at all.

Step 9 – Moving next to Taxonomies option, you’ll find same noindex options for Categories, Tags, and Format. Personally, I prefer indexing categories of my website but not the tags and format. So, I keep it that way. You can pick according to your site’s structure. FYI, noindex clearly means that those individual pages of your websites will not be indexed in search engine, which further helps to keep the duplicate content issue from occurring. As usual, click on Save Changes button and move ahead.

Step 10 – You come to the Archives section where you need to leave first two options untouched and Enable the two options below it, i.e., putting a noindex request for the author and date-based archives which both prevent the duplicate content issue from occurring. If you want, set a custom template for Search and 404 pages or leave the default ones. Don’t forget to click on Save Changes button.

Step 11 – Now in the Other tab, I prefer keeping the first option Enabled while keeping rest of the options untouched. It is again a safety measure from staying away from the duplicate content issue.

Step 12 – Moving next are the Social settings, which if you understand correctly and wish to use, can go ahead with the on-screen options and set things up. Having a better social profile helps in achieving better search engine rankings, so do not ignore this step completely.

Step 13 – Moving onto the next XML Sitemaps option, click on the very first checkbox which enables this option. It creates a sitemap file on automation which is required to help search engine bots to get a maximum of your webpages indexed.

Setup-Yoast-SEO-on-WordPress5

Step 14 – Under the User sitemap, you can keep that option disabled, as showcasing sitemap for posts and pages are enough for search engines. Under Post Types section, you can exclude a particular type like I’ve excluded Media ones. And, finally under Taxonomies, you can keep Tags and Format away from showing up in Sitemap file. Hit the Save Changes option and move ahead.

Step 15 – Under the Advanced settings, you can enable Breadcrumbs if the native theme doesn’t provide this functionality. And, you can control Permalinks and RSS settings, and tweak them according to your usage. If you don’t understand any of these advanced options, I’ll like to keep them untouched or explain what you’re trying to achieve in the comment section below.

Step 16 – Finally, you can opt for the Premium version of Yoast SEO plugin and get more advanced and premium features. You can even connect the Search Console (Google Webmaster) tool.

That’s all guys! As I said, if you need help on any related matter, feel free to drop a comment below and I’ll come up with an explanation and required help. 

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