What are the Best Google Analytics Plugins for WordPress?
Last Updated on November 22, 2021 by James Wilson
If you have been searching for Google Analytics plugins to boost business and drive traffic, read on. There are many exciting and highly-proficient GA plugins for WordPress on the market that will help you get a deeper insight into the behavior of your site visitors and help you cater for them more effectively. Google Analytics was launched in 2005 after Google purchased Urchin. It is now one of the most popular web analytics services around.
Features of GA include various data visualisation tools including scorecards, motion charts and a dashboard. You can use the platform to view and assess changes in data and behaviour over time. It also offers segmentation for analysis of subsets like conversions and provides you with valuable custom reports alongside e-mail based sharing and communication. The platform integrates with various other Google products such as AdWords. The tool is targeted towards small and medium-sized sites, particularly retail websites.
Let’s take a look at some of the very best Google Analytics plugins for WordPress right now.
The process of adding Google Analytics to your WordPress site is quick and easy with Analytics Cat. The plugin doesn’t feature an array of unnecessary features and enables you to add your GA code to your site in under two minutes, without the site being slowed down. All you have to do to get started is install and activate the plugin, copy and paste the GA info and you’re ready to get started. The plugin works straight out of the box, and there is a useful quick-start guide to make the whole process wonderfully uncomplicated. What’s also great is that the plugin is totally free (we actually use this plugin our site).
Google Analytics by MonsterInsights
Google Analytics by MonsterInsights was once known as Google Analytics by Yoast. Free and paid-for versions are available, and the installation process is simple. Once you have configured the plugin, you’ll be able to track visitors, download numbers and click on outbound links. The intuitive plugin features tool that users can get to grips with quickly. You won’t need to open any other site to access analytical data after the plugin is installed, as everything you require can be seen on the dashboard. The plug in also uses lightweight code that doesn’t put vast amounts of pressure on the server. There are demographic and interest-based filters to take advantage of. Many users begin with the free version before graduating to the paid-for one.
Also easy to get to grips with is WP Statistics. This plug in works flawlessly with a host of search engines including not only Google but Bing, Yahoo and many more. Visits are tracked based on GeoIP, and hashing IP addresses in the database are supported, protecting user privacy. The plugin can also track e-mail stats and place them in reports. You can export XML, TSV and CSV file data with the plug in, which is renowned for the quality and number of its export options. If you regularly need to produce reports to gain access to valuable information about user behaviour, WP Statistics could well be the perfect match for your needs.
Google Analytics WD
Web Dorado’s Google Analytics WD integrates Google Analytics into your site impressively, and there are many useful features to take advantage of, including stats overviews, traffic information, analytics reporting and more. The plugin is pleasingly responsive and has what it takes to give you a real edge over the competition. Free and premium versions are available. If you do find the free version to be somewhat restricted, you can opt for various Pro packages that rise in price depending on the features you require. The Pro plans unlock various features such as ecommerce tracking, pushover notifications, AdWords reports and full GA reporting to name but a few.
WP Power Stats
WP Power Stats works independently and has no connection with GA. It has built-in options that let you track visitors and generate reports based on a number of elements. Filters can be used to obtain greater analysis, and nine languages are supported. The plug in tells you about page views, unique views, devices used for viewing, browsers used, traffic sources, search terms, the geographical locations of visitors, operation systems and referrers details.
Analytics Stats Counter Statistics
This simple but valuable and reliable plugin only has a modest number of features, yet each one it does offer is incredibly useful. The plugin gives you an excellent insight into the activity happening around your site and supports IPv4 and IPv6 connections. It has an uncluttered analytic meter and can give you information about landing page performance, unique visitors, returning visitors, page views and stats based on geographical locations, screen resolution and more. The plugin app can prove very helpful if you’re running multiple blogs.
Google Analytics Dashboard for WP
The Google Analytics Dashboard for WP may be perfect for you if funds are limited. The powerful plugin is available for free and has a popular live stats function that appears on each page or post. One limitation of the plugin is that you’re likely to get more use out of it as an advanced user, however it retains a vast host of valuable features, such as enabling you to add your own GA tracking code and show stats in the WP dashboard.
This unfussy, popular plugin provides you with a detailed breakdown of post stats on the back and frontends. Rather than having to work your way through various individual sections of Google Analytics, you can see everything you need on a single page. There are increasing numbers of add-ons being prepared for the plugin, such as a feature that will allow you to track Woo Commerce and Easy Digital Downloads activity.
We hope you found our guide to the best Google Analytics plugins for WordPress useful. Hopefully, you’ll find something in the above list that meets your needs, preferences and budget perfectly.