If you’re reading this, you’re probably wondering which website builder is best for you. Well, it’s a good job you’ve arrived! Website builders generally do have similar features to equip you with the tools to make your perfect website. However, there are also many difference between them, setting one platform apart from the other.
I’ve signed up and used both Wix and Squarespace in order to give you an accurate representation of each website builder. I’ve looked at various elements of each site in order to provide you with the best comparison in 2018!
Wix vs Squarespace: Mobile Ready
User experience is something which cannot be ignored (and shouldn’t). 87% of consumers own and use a mobile device. It’s estimated that 6.1 billion people will be using a smartphone by the year 2020! According to IMPACT, nearly 60% of mobile users would not recommend a business with a poor mobile site.
When designing a website using a website builder, I expect to be equipped with a mobile ready site. I experimented with Wix and Squarespace’s tools and features to see how easy it would be to design a mobile a website. Let’s take a look at the results!
Wix has loads of beautifully designed templates to choose from. However, they don’t provide exclusive responsive templates. That’s not to say that their templates aren’t mobile ready, because most of them do appear to be.
It’s great if you’re simply looking to make a few changes to an existing template! But, if you want to add/remove features like blogs and forums, things get a little more tricky. Wix has a mobile interface editor which allows you to view a mobile version of your website and edit content as you please. The issue is that this can cause the process of creating a website to take a lot longer than other website builders.
If you’ve got the time though, Wix’s mobile editor is actually very powerful. There’s lots of advanced tools allowing you to create a mobile version of your website that’s either the same or entirely different to your desktop version. In my opinion this offers a lot more flexibility and control over how your mobile visitors view your website.
On the flip side, Squarespace’s templates are all mobile responsive. They can be used on desktops, laptops, tablets, and mobiles, with absolutely no effort or changes required. Their templates look absolutely effortless and I for sure love them!
Because all of Squarespace’s templates are designed by professionals, there’s a level of guarantee that other website builders don’t offer. If you’re not sure how your website will look, you can easily view it on a selection of devices and test it’s responsiveness in front of your own eyes.
Wix vs Squarespace: Features
When you’re paying for a website builder, you want to be reassured that you’re getting the most for your money. I certainly do anyway! Features are of course dependent on what your own needs are, but it’s also possible to make a general assumption as to which builder offers more.
If you’re a complete beginner to building websites, Wix is a great choice. You can build websites, blogs, forums, and more, all with a few clicks. It’s not possible to list every feature that Wix offers, so I’m going to break down the main ones here:
- App Market: Whether you’re looking for a form builder or newsletter signup, the app market has it all. Apps unfortunately aren’t free, so you’ll need to pay a price on top of the standard Wix fee.
- eCommerce: You can build an online store within minutes! Wix’s store manager allows you to organise and filter products into collections, as well as creating options for sizes, colours, etc.
- Blog: It’s super easy to integrate a blog into your website. You can manage posts, social media, and comments all in one place.
- Forums: Does your website have a need for a forum? Sure it does! It’s simple to add a forum to your website where users can interact with each other and post thoughts/ideas.
Squarespace offers very similar features to Wix, bar the app market. What I feel sets Squarespace aside though is their advanced approach to existing tools and features. Don’t get me wrong, Squarespace is really user friendly, but I feel it offers more to those who aren’t just beginners:
- Import/Export: As well as creating your own blog with Squarespace, you can import content. That’s right, if you have WordPress, Blogger, Tumblr, etc. you can bring your content over to your site.
- App management: If you need to make any changes to your Squarespace site on the go, there are iOS and Android apps to access your account.
- Developer platform: Confident with code? Squarespace allows you to change any code on your website so you’re not stuck with your template looking the same as everyone elses.
- Access levels: Having a team of people manage your website can be useful. Especially if you’re running an eCommerce store. Squarespace gives you the option to manage multiple contributors with different access levels.
Wix vs Squarespace: Customer Support
In my experience both Wix and Squarespace have offered outstanding support. In fairness I’ve never really needed to contact them, but as a test I did. There’s not too much to say on this subject, so I’ve briefly summed up my thoughts on both website builders below.
+ Every element in Wix has an icon you can click to learn more
+ Large help center
+ Videos and how-to articles
+ Ticket support
+ Phone support (Mon-Fri 5am-5pm PST)
+ Workshops held in New York office
+ Wide knowledge-base and guides
+ Email support
+ Live chat support
Wix vs Squarespace: Pricing
Both website builders offer a range of pricing plans catering to different requirements. Wix has 5 plans and Squarespace has 2 plans for website users and 2 plans for eCommerce users. It’s hard to directly compare all of the prices available as they differ so much, so I’ve tried to outline some key elements for you:
|Pricing||Connect (£3/month) |
|Personal (£10/month) |
|Free Plan||Brand ads on Free||No free option|
|Domains||1-year domain on Combo+||Free domain on all plans|
|SSL||SSL licence additional||Free SSL licence|
|eCommerce||Online store on eCommerce+||Online store on Business+|
|Marketing||$75 ad vouchers on Combo+||$100 AdWords on Business|
Overall, Wix’s plans are cheaper than Squarespace’s. If price is all you’re worried about, Wix would seem like the sensible option. You can choose Wix’s free plan, but you’ll have a Wix branded advert displayed on your website at all times. You’ll also have a Wix domain e.g. (mywebsite.wix.com) which in my opinion doesn’t look very professional. If you’re willing to pay for your website, Wix offers tiered pricing to suit all users, from beginners to experts, blogs to online stores.
Squarespace is more on the pricey side and they don’t offer a free plan. If you want to try their services, you can opt into their 14 day free trial. If you know what you want from your website builder, Squarespace offers more features than most I’ve seen, so their hefty price tag really does seem worth it. If you’ve never used a website builder before and want a more professional look, give Squarespace a go for free to start off with.
Wix vs Squarespace: Conclusion
To be honest this is a bit of a tough cookie to crack! My recommendation here is to give Wix and Squarespace a try before you buy! Deciding which website builder is best for you is really down to your own needs.
Wix is a great platform if you’ve never created a website before. It’s also pretty handy if you want to edit the entire content of your site including it’s positioning on desktop and mobile. Wix’s ease of use makes it a perfect choice if you’re not too fussed about having every feature available to you.
Squarespace has professionally designed templates that look extremely professional. Squarespace may not be as easy to use as Wix if you’ve never built a website before, but it sure does have great features.
You’ll honestly have a different experience with both website builders; neither of them are sub-standard to the other. They have both positioned themselves well in their market, providing the tools and resources to build a professional website from scratch at their reflected prices.