03 Feb 2018

3 Advanced SEO Strategies for 2018

#1 User Experience

In 2017, Google announced that RankBrain is now considered to be one of the most important ranking factors. As the technology behind RankBrain continues to develop in 2018, it is going to become a lot more important as the year progresses. Essentially, RankBrain is an advanced system which will govern the way in which Google presents its search results.

When you enter a search term into Google, the search engine will display a list of results that closely match the keywords that you have entered. Let’s say for example, you entered a search term and there was a really great post in position 5 on the first page of the results. This piece of content covers everything you need to know. This will send positive signals to Google and so it will boost the rankings of this page. If you click on the website that is currently ranking number one and the content is really bad, you will leave the page after just a few seconds.

RankBrain will notice this and if enough people bounce from the page back to the SERP, Google will remove it from the #1 position. RankBrain focuses on two things; The amount of time someone spends on your page and the percentage of people who click on your results.

#2 In depth content

In the old world of SEO, Google would evaluate each web page to see how many times a specific keyword was mentioned. The Google spider would check that the keyword appeared in the title tag, URL, Image ALT tag, description and H1 tag. Although Google still looks at this, it is not as important as it once was. Instead of measuring content Google also focuses on the context.

Google focuses on showing web users the best possible result. The best pages will cover a topic in incredible detail which is focused, actionable and above all valuable to the reader. When you provide in depth content for web visitors, everything they need to know about a given topic is covered so they don’t have to look elsewhere.

But writing advanced in depth content that Google wants is not as easy as you may think. First, the content must be at least 2,000 words. This is just the right amount of words to cover everything and provide the right amount of detail that your web visitor needs. Rather than being focused on keywords, Google is now more focused on topics. Once you have completed your post, you should try to incorporate LSI keywords. These are key terms that are associated with the topic of the page. When Google crawls your page and picks up these keywords, it will realise that the page covers the topic in great detail.

There are lots of ways that you can find LSI keywords including LSI Graph, the ‘searches related to’ found at the bottom of the SERP and the Google Keyword Planner. If for example you were looking to explore LSI search terms that relate to web hosting, head over to LSI graph and enter this search term:

 

The term web hosting displays the following LSI keywords:

 

#3 Mobile Index

Google have recently announced that they are making the switch to a new ‘mobile first index’. This means that Google will consider the mobile version of your website as the ‘real’ version. This will be the case even if someone accesses your website from a desktop computer. The majority of searches are carried out on a mobile device and this is only going to increase as the year’s progress. Although it has not been released yet, it is important that your website is ready.

Here are our top tips for preparing your website:

Consistency – Make sure that your site is consistent across desktop and mobile devices. One of the main issues is hidden content. Hidden content displays as a ‘more’ label on a mobile device. Any content displayed below this tag will be ignored. Make sure that if you use these tags in your content they are removed so readers can see all of your content.

Responsive – If you haven’t already you need to move from m. to responsive

Usability – Make sure that your websites are user friendly for mobile users. If mobile users have trouble accessing your content, making a purchase or browsing pages, you need to make changes. There is a great little tool by Google called the Mobile Friendly Test. Just enter your URL and the tool will let you know whether it passes the mobile friendly test:

So there you have it. Three advanced SEO strategies that will keep your SEO on top form in 2018.

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10 Jan 2018

5 Reasons to Start a Blog Today

If you are looking at new ways to reach your target audience and start generating more sales, then have you thought about starting a blog? There are so many different marketing tools available right now but which ones should you be investing time and effort into? In 2017, 53% of marketers said that blog content creation was their top inbound marketing priority. So there are a lot of people out there that are seeing great results through the creation of blogs and intend to keep blogging for the foreseeable future.

Let’s look at some of the main reason you should start a blog today:

 

1. You can do it for free

You do not have to pay to set up a blog or a website to run your blog from because there are so many free blogging platforms available right now. Most of the major websites offer a free service, including WordPress so you could get a blog up and running without paying a penny. Whilst free blogging services are great for many people, if you are looking to generate business through your blog you may want to look at some of the premium blog hosting options but you can still get this for a relatively low amount.

 

2. More indexed pages = Rank higher in search engines

Every blog post is counted by the search engines as an indexed page and the more indexed pages you have, as a rule, the better your website will perform in the rankings. Of course, there are many other factors that play a part into this, so you cannot simply post blog after blog and hope that you will get to that top spot in the Google results. But having a regular, high quality blog will certainly help your website to perform better organically.

 

3. Attract your target audience

In order for potential customers to find you, you must help them to find you by creating content that is useful and relevant to them. The best kind of blogs will help your target audience to solve problems and help them in some form. Offering expert advice is a guaranteed way to reach out to people looking for the type of services that you can provide. So for example, if you have a plumbing business, your blog could help people to solve common issues like a leaking tap, or some other kind of issue.

The people who are trying to fix a leaking tap will search for relevant information and your blog will be there in the results for them to use. If they are still struggling with the problem, they may decide it is easier to call the experts in and your contact details will be standing out for them at the top of your blog page.

4. Demonstrate expertise

That leads nicely onto the other great benefits of creating a blog to help to solve a problem. If the blog reader manages to fix the issue themselves, they will follow your blogs, or will remember you when they next have an issue. When you add value, people see you as a trusted source and there is a big likelihood that they will come to you with future business. So in this example, whilst writing a blog about fixing a leaking tap might not gain instant business, over the long-term you will build up larger numbers of followers and become a source of increasing authority.

 

5. To generate money

Looking at blogging from a different perspective, rather than looking to attract customers for your business, you can make blogging your business. Or in other words, you can make money from creating blogs that are well followed. So many people have become successful bloggers or even vloggers and it is a great money making opportunity if you can find the right formula for success. Bloggers at the top of their game are making a 7 figure annual salary! You make money from ads that people pay to display on your website and the more followers you can attract, the more money you can make.

These are just five reasons to start a blog but there are many more benefits to creating and publishing high quality blogs. In 2018 blogging will feature highly as a content marketing strategy, so our advice to you would be to look at the different blogging platforms that are available and see how easy they are to set up.

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