04 Aug 2018

Wix VS Squarespace

Wix vs Squarespace

If you’re reading this, you’re probably wondering which website builder is best for you. Well, it’s a good job you’ve arrived! Website builders generally do have similar features to equip you with the tools to make your perfect website. However, there are also many difference between them, setting one platform apart from the other.

I’ve signed up and used both Wix and Squarespace in order to give you an accurate representation of each website builder. I’ve looked at various elements of each site in order to provide you with the best comparison in 2018!

Wix vs Squarespace: Mobile Ready

User experience is something which cannot be ignored (and shouldn’t). 87% of consumers own and use a mobile device. It’s estimated that 6.1 billion people will be using a smartphone by the year 2020! According to IMPACT, nearly 60% of mobile users would not recommend a business with a poor mobile site.

When designing a website using a website builder, I expect to be equipped with a mobile ready site. I experimented with Wix and Squarespace’s tools and features to see how easy it would be to design a mobile a website. Let’s take a look at the results!

 

Wix

Wix has loads of beautifully designed templates to choose from. However, they don’t provide exclusive responsive templates. That’s not to say that their templates aren’t mobile ready, because most of them do appear to be.

It’s great if you’re simply looking to make a few changes to an existing template! But, if you want to add/remove features like blogs and forums, things get a little more tricky. Wix has a mobile interface editor which allows you to view a mobile version of your website and edit content as you please. The issue is that this can cause the process of creating a website to take a lot longer than other website builders.

If you’ve got the time though, Wix’s mobile editor is actually very powerful. There’s lots of advanced tools allowing you to create a mobile version of your website that’s either the same or entirely different to your desktop version. In my opinion this offers a lot more flexibility and control over how your mobile visitors view your website.

 

Squarespace

On the flip side, Squarespace’s templates are all mobile responsive. They can be used on desktops, laptops, tablets, and mobiles, with absolutely no effort or changes required. Their templates look absolutely effortless and I for sure love them!

Because all of Squarespace’s templates are designed by professionals, there’s a level of guarantee that other website builders don’t offer. If you’re not sure how your website will look, you can easily view it on a selection of devices and test it’s responsiveness in front of your own eyes.

 

Wix vs Squarespace: Features

When you’re paying for a website builder, you want to be reassured that you’re getting the most for your money. I certainly do anyway! Features are of course dependent on what your own needs are, but it’s also possible to make a general assumption as to which builder offers more.

 

Wix

If you’re a complete beginner to building websites, Wix is a great choice. You can build websites, blogs, forums, and more, all with a few clicks. It’s not possible to list every feature that Wix offers, so I’m going to break down the main ones here:

  • App Market: Whether you’re looking for a form builder or newsletter signup, the app market has it all. Apps unfortunately aren’t free, so you’ll need to pay a price on top of the standard Wix fee.
  • eCommerce: You can build an online store within minutes! Wix’s store manager allows you to organise and filter products into collections, as well as creating options for sizes, colours, etc.
  • Blog: It’s super easy to integrate a blog into your website. You can manage posts, social media, and comments all in one place.
  • Forums: Does your website have a need for a forum? Sure it does! It’s simple to add a forum to your website where users can interact with each other and post thoughts/ideas.

 

Squarespace

Squarespace offers very similar features to Wix, bar the app market. What I feel sets Squarespace aside though is their advanced approach to existing tools and features. Don’t get me wrong, Squarespace is really user friendly, but I feel it offers more to those who aren’t just beginners:

  • Import/Export: As well as creating your own blog with Squarespace, you can import content. That’s right, if you have WordPress, Blogger, Tumblr, etc. you can bring your content over to your site.
  • App management: If you need to make any changes to your Squarespace site on the go, there are iOS and Android apps to access your account.
  • Developer platform: Confident with code? Squarespace allows you to change any code on your website so you’re not stuck with your template looking the same as everyone elses.
  • Access levels: Having a team of people manage your website can be useful. Especially if you’re running an eCommerce store. Squarespace gives you the option to manage multiple contributors with different access levels.

 

Wix vs Squarespace: Customer Support

In my experience both Wix and Squarespace have offered outstanding support. In fairness I’ve never really needed to contact them, but as a test I did. There’s not too much to say on this subject, so I’ve briefly summed up my thoughts on both website builders below.

 

Wix

+ Every element in Wix has an icon you can click to learn more

+ Large help center

+ Videos and how-to articles

+ Ticket support

+ Phone support (Mon-Fri 5am-5pm PST)

 

Squarespace

+ Tutorials

+ Workshops held in New York office

+ Wide knowledge-base and guides

+ Forum

+ Email support

+ Live chat support

 

Wix vs Squarespace: Pricing

Both website builders offer a range of pricing plans catering to different requirements. Wix has 5 plans and Squarespace has 2 plans for website users and 2 plans for eCommerce users. It’s hard to directly compare all of the prices available as they differ so much, so I’ve tried to outline some key elements for you:

  Wix Squarespace
Pricing Connect (£3/month)

Combo (£6/month)

Unlimited (£8.50/month)

eCommerce (£11/month)

VIP (£16/month)

Personal (£10/month)

Business (£15/month)

Basic (£20/month)

Advanced (£30/month)

 Free Plan Brand ads on Free No free option
 Domains 1-year domain on Combo+ Free domain on all plans
 SSL SSL licence additional Free SSL licence
 eCommerce Online store on eCommerce+ Online store on Business+
 Marketing $75 ad vouchers on Combo+ $100 AdWords on Business

 

Wix

Overall, Wix’s plans are cheaper than Squarespace’s. If price is all you’re worried about, Wix would seem like the sensible option. You can choose Wix’s free plan, but you’ll have a Wix branded advert displayed on your website at all times. You’ll also have a Wix domain e.g. (mywebsite.wix.com) which in my opinion doesn’t look very professional. If you’re willing to pay for your website, Wix offers tiered pricing to suit all users, from beginners to experts, blogs to online stores.

 

Squarespace

Squarespace is more on the pricey side and they don’t offer a free plan. If you want to try their services, you can opt into their 14 day free trial. If you know what you want from your website builder, Squarespace offers more features than most I’ve seen, so their hefty price tag really does seem worth it. If you’ve never used a website builder before and want a more professional look, give Squarespace a go for free to start off with.

 

Wix vs Squarespace: Conclusion

To be honest this is a bit of a tough cookie to crack! My recommendation here is to give Wix and Squarespace a try before you buy! Deciding which website builder is best for you is really down to your own needs.

Wix is a great platform if you’ve never created a website before. It’s also pretty handy if you want to edit the entire content of your site including it’s positioning on desktop and mobile. Wix’s ease of use makes it a perfect choice if you’re not too fussed about having every feature available to you.

Squarespace has professionally designed templates that look extremely professional. Squarespace may not be as easy to use as Wix if you’ve never built a website before, but it sure does have great features.

You’ll honestly have a different experience with both website builders; neither of them are sub-standard to the other. They have both positioned themselves well in their market, providing the tools and resources to build a professional website from scratch at their reflected prices.

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06 Jun 2018

Why Businesses need to Embrace Local SEO

What is Local SEO?

First things first, what is local SEO? In simple terms, it’s Search Engine Optimisation that is specifically designed to attract your target audience or users in a targeted geographical location. So, if you’re a graphic design company in Edinburgh, U.K., and you only want to attract users within this area, you’d use local SEO.

 

Local SEO is very specific, but in turn often produces greater results, because you’ll have less competition than if you were to target a wider audience. This also means that you might be able to save money too, as your SEO will be focussing on a small catchment area.

Why is Local SEO important to embrace?

Google is constantly updating their ranking algorithm, so keeping up-to-date with local SEO is very important. Recently, Google stated that local searches with high relevance, combined with a high-quality website with original content, would be prioritised over those that rank lower on their algorithm.

So, the aim of the game is to get your business’ website on the first page of Google, so that when a user searches using relevant keywords to your website, yours will appear in Google’s business listings, as well as on the search engine itself.

 

How do you improve your Google Business listing?

It may sound simple, but ensuring your business’ information is accurate and consistent is one of the most important factors in improving your Google Business listing. As well as Google My Business, there are other sites, such as, Foursquare and Yelp which can help towards getting your business seen – but the information about your business on these websites must be the same! The same process should apply to your business if you have multiple branches, too.

Does a small difference really matter? Yes, it really does. Google are becoming very strict when it comes to SEO and page ranking; as well as improving your ranking, Google will penalise your website’s ranking if it doesn’t conform to their standards. Google RankBrain is Google’s AI system used in their search algorithm; we won’t lie, it’s a complicated system, but it’s definitely worth checking out in order to improve your website’s SEO techniques.

 

What else can improve your Local SEO?

Some simple changes to your website can improve your local SEO, similar to general SEO. Ensuring that you include relevant keywords in your page title is an absolute must! It might be tempting to overload on your keywords – the more keywords you have, the better chance you’ll be seen on Google, right? Wrong! Remember, Google’s algorithm will not go easy on you if you’re not sensible about your SEO techniques.

When applying your SEO strategy, natural, interesting, relevant, and engaging content is the way forward. Let’s face it, who wants to visit a website where you’ll get bombarded with irrelevant, low-quality content that doesn’t give you the information you require. For example, if your website sells cakes, make sure your content is about cakes. You can include blog articles, and relevant links to other websites, but if you get carried away and lose your reader’s attention, your ranking will be adversely affected.

 

Can smart phones make a difference to your Local SEO?

Absolutely! Think about it, when you’re out and about shopping and you fancy a bite to eat, what do you do? You probably use your smart pone to check Google to see the information and location of local restaurants nearby. That’s local SEO right there! According to Statista.com 73% of the U.S., as of January 2017, were using their mobile phone to browse the internet, and 90% in Japan.

Ensuring that your website for your business is mobile optimised is very important. Most professional web developers and designers will make sure your website is at the top of it’s game on both desktop and mobile. Here are some simple steps to take to ensure that your mobile website uses local SEO to its full potential:

  • Include your business’ telephone number on your website (this means a mobile user can simply click on your number, and it will initiate a call to your business)
  • Include your business’ name and address on your website
  • Integrate Google Maps on your website (a mobile user can click on your location, and receive directions straight to your door)

 www.statista.com – Mobile internet user penetration rate in selected countries as of January 2017

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03 Feb 2018

3 Advanced SEO Strategies for 2018

#1 User Experience

In 2017, Google announced that RankBrain is now considered to be one of the most important ranking factors. As the technology behind RankBrain continues to develop in 2018, it is going to become a lot more important as the year progresses. Essentially, RankBrain is an advanced system which will govern the way in which Google presents its search results.

When you enter a search term into Google, the search engine will display a list of results that closely match the keywords that you have entered. Let’s say for example, you entered a search term and there was a really great post in position 5 on the first page of the results. This piece of content covers everything you need to know. This will send positive signals to Google and so it will boost the rankings of this page. If you click on the website that is currently ranking number one and the content is really bad, you will leave the page after just a few seconds.

RankBrain will notice this and if enough people bounce from the page back to the SERP, Google will remove it from the #1 position. RankBrain focuses on two things; The amount of time someone spends on your page and the percentage of people who click on your results.

#2 In depth content

In the old world of SEO, Google would evaluate each web page to see how many times a specific keyword was mentioned. The Google spider would check that the keyword appeared in the title tag, URL, Image ALT tag, description and H1 tag. Although Google still looks at this, it is not as important as it once was. Instead of measuring content Google also focuses on the context.

Google focuses on showing web users the best possible result. The best pages will cover a topic in incredible detail which is focused, actionable and above all valuable to the reader. When you provide in depth content for web visitors, everything they need to know about a given topic is covered so they don’t have to look elsewhere.

But writing advanced in depth content that Google wants is not as easy as you may think. First, the content must be at least 2,000 words. This is just the right amount of words to cover everything and provide the right amount of detail that your web visitor needs. Rather than being focused on keywords, Google is now more focused on topics. Once you have completed your post, you should try to incorporate LSI keywords. These are key terms that are associated with the topic of the page. When Google crawls your page and picks up these keywords, it will realise that the page covers the topic in great detail.

There are lots of ways that you can find LSI keywords including LSI Graph, the ‘searches related to’ found at the bottom of the SERP and the Google Keyword Planner. If for example you were looking to explore LSI search terms that relate to web hosting, head over to LSI graph and enter this search term:

 

The term web hosting displays the following LSI keywords:

 

#3 Mobile Index

Google have recently announced that they are making the switch to a new ‘mobile first index’. This means that Google will consider the mobile version of your website as the ‘real’ version. This will be the case even if someone accesses your website from a desktop computer. The majority of searches are carried out on a mobile device and this is only going to increase as the year’s progress. Although it has not been released yet, it is important that your website is ready.

Here are our top tips for preparing your website:

Consistency – Make sure that your site is consistent across desktop and mobile devices. One of the main issues is hidden content. Hidden content displays as a ‘more’ label on a mobile device. Any content displayed below this tag will be ignored. Make sure that if you use these tags in your content they are removed so readers can see all of your content.

Responsive – If you haven’t already you need to move from m. to responsive

Usability – Make sure that your websites are user friendly for mobile users. If mobile users have trouble accessing your content, making a purchase or browsing pages, you need to make changes. There is a great little tool by Google called the Mobile Friendly Test. Just enter your URL and the tool will let you know whether it passes the mobile friendly test:

So there you have it. Three advanced SEO strategies that will keep your SEO on top form in 2018.

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10 Jan 2018

5 Reasons to Start a Blog Today

If you are looking for new ways to reach your target audience and start generating more sales, then have you thought about starting a blog? There are so many different marketing tools available right now but which ones should you be investing time and effort into? In 2017, 53% of marketers said that blog content creation was their top inbound marketing priority. So there are a lot of people out there that are seeing great results through the creation of blogs and intend to keep blogging for the foreseeable future.

Let’s look at some of the main reason you should start a blog today:

 

1. You can do it for free

You do not have to pay to set up a blog or a website to run your blog from because there are so many free blogging platforms available right now. Most of the major websites offer a free service, including WordPress so you could get a blog up and running without paying a penny. Whilst free blogging services are great for many people, if you are looking to generate business through your blog you may want to look at some of the premium blog hosting options but you can still get this for a relatively low amount.

 

2. More indexed pages = Rank higher in search engines

Every blog post is counted by the search engines as an indexed page and the more indexed pages you have, as a rule, the better your website will perform in the rankings. Of course, there are many other factors that play a part in this, so you cannot simply post blog after blog and hope that you will get to that top spot in the Google results. But having a regular, high-quality blog will certainly help your website to perform better organically.

 

3. Attract your target audience

In order for potential customers to find you, you must help them to find you by creating content that is useful and relevant to them. The best kind of blogs will help your target audience to solve problems and help them in some form. Offering expert advice is a guaranteed way to reach out to people looking for the type of services that you can provide. So for example, if you have a plumbing business, your blog could help people to solve common issues like a leaking tap, or some other kind of issue.

The people who are trying to fix a leaking tap will search for relevant information and your blog will be there in the results for them to use. If they are still struggling with the problem, they may decide it is easier to call the experts in and your contact details will be standing out for them at the top of your blog page.

4. Demonstrate expertise

That leads nicely to the other great benefits of creating a blog to help to solve a problem. If the blog reader manages to fix the issue themselves, they will follow your blogs or will remember you when they next have an issue. When you add value, people see you as a trusted source and there is a big likelihood that they will come to you with future business. So in this example, whilst writing a blog about fixing a leaking tap might not gain instant business, over the long-term you will build up larger numbers of followers and become a source of increasing authority. You can also write about niche specific topics like this site about scooters and hoverboards that might not become huge sites but could build loyal followings. Start generating some ideas and then decide on a focus point.

 

5. To generate money

Looking at blogging from a different perspective, rather than looking to attract customers for your business, you can make blogging your business. Or in other words, you can make money by creating blogs that are well followed. So many people have become successful bloggers or even vloggers and it is a great money making opportunity if you can find the right formula for success. Bloggers at the top of their game are making a 7 figure annual salary! You make money from ads that people pay to display on your website and the more followers you can attract, the more money you can make.

These are just five reasons to start a blog but there are many more benefits to creating and publishing high-quality blogs. In 2018 blogging will feature highly as a content marketing strategy, so our advice to you would be to look at the different blogging platforms that are available and see how easy they are to set up.

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