For your business or eCommerce store to succeed online you need to make sure that your website is feature packed! There are many small details that can make all the difference – both in terms of giving customers trust and also giving them extra functions that aid conversions and improve the overall user experience of your site. It makes your business stand apart from the other’s giving you a competitive edge.
Starting an online business is no walk in the park by any means. There’s such a massive list of things to figure out when you’re starting something from scratch. What makes this even more challenging is that you need to master a variety of skills to succeed online. It’s not as simple as throwing up a website and driving traffic to it. So whether you’re building the next big e-commerce store, promoting products through affiliate programs on your site or running any type of online business in general — there are certain features that will help you take things to the next level.
This infographic shows 25 features that are key to improving your online business from showcasing your contact information to ensuring that you have a great UX structure that’ll boost conversions and aid usability. Both of which are key in 2017! Building trust within your site by adding testimonials, contact information and social media profiles is a sure way of increasing conversion rates. You can increase conversions through design and also by choosing a reliable web hosting provider.
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When you are setting up a website for your business, you want it to be the best that you can make it. Initially, you may think that a good website is one that looks attractive and yes this is a very important factor but there are other factors that you also need to prioritise. For example, the positioning of your content and various website features has a huge impact on the effectiveness of your website.
Creating a website that is easy to navigate around is critical from a user perspective, as if your website is confusing and over-crowded it is likely to make people leave your website. This is the biggest problem that you will have. You need to be able to drive people to your website through your marketing channels and then make your website so good that they don’t want to leave.
By developing content that is useful to your target audience, you will attract them to your site and they will be compelled to either sign up for a newsletter or call you to enquire about your products or services. How you want visitors to behave will vary on your type of business but if you want people to call you to arrange an appointment, for example, you would get better success rates if you position a strong call to action in a highly prominent position. This type of useful information is listed in this helpful infographic 25 features every online business must have in 2017.
Use this infographic as a template to build your website and position your content as shown.
You will soon start to see that visitors are increasingly acting as you want them to do i.e. contacting you about your products or making an online purchase.